Optimize Your Website or Get Lost in the Crowd!

Written by Allan Gunneson

It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords intorepparttar code, you would simply submitrepparttar 149590 site torepparttar 149591 search engines or a directory, grab an iced tea and wait forrepparttar 149592 traffic.

That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent onrepparttar 149593 internet. Why? There are now dozens of search engines and directories and somewhere inrepparttar 149594 area of 80 million websites onrepparttar 149595 www. Still think folks are finding you?

So how doesrepparttar 149596 average consumer find your company? They type in a couple of keywords into a search engine and are then presented with thousands of your competitors’ websites.

Let’s say your company is Walt’s Widgets. You have a pretty website with pictures of your widgets, a nice “about us” page, maybe some employee pictures and a picture of your beautiful building. It all looks good onrepparttar 149597 website but when Mr. Consumer types “widgets” into Google, poor old Walt’s Widgets is on page 620 ofrepparttar 149598 search results!

How can this be? Your site is not optimized forrepparttar 149599 search engines and is not being indexed byrepparttar 149600 search engine spiders and robots so you aren’t being seen!

Research has shown thatrepparttar 149601 average surfer will only reviewrepparttar 149602 first three pages of search results and will not drill down any deeper. If you are on page 62, you effectively don’t exist!

Surfers and search engines view a website completely differently and for you to appear onrepparttar 149603 first three pages of search results is critical to your continued profitability. You must know whatrepparttar 149604 search engines are looking for, what relevance they are placing on your keywords, what elements of your site have a “welcome sign” forrepparttar 149605 spiders and, most importantly, know what keywordsrepparttar 149606 surfer is using in his search. Just because you sell widgets it doesn’t mean that “widgets” isrepparttar 149607 term being usedrepparttar 149608 most by surfers when looking for your product.

The Google Sandbox : A frsustrating Inevitability or a Golden Opportunity?

Written by Alan Cole

The Google Sandbox is a term applied torepparttar phenomenon experienced by many new websites that delaysrepparttar 149459 sites inclusion withinrepparttar 149460 main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined torepparttar 149461 'Sandbox' for 6-9 months, during which time traffic torepparttar 149462 site is severely compromised. The Google Sandbox is therefore usually seen as a frustrating inevitability by webmasters and one for which there is no quick easy solution.

My recent observations however have led me to believe thatrepparttar 149463 time your website spends inrepparttar 149464 Google Sandbox should be seen as a golden opportunity rather than a frustrating inevitability.

Intorepparttar 149465 Sandbox

Many webmasters respond to their websites confinement torepparttar 149466 Sandbox by spending endless hours forever checkingrepparttar 149467 listings in Googles results pages for any sign of their website. Not only is this a waste of precious time but also serves only to increaserepparttar 149468 frustration caused byrepparttar 149469 Sandbox. Other webmasters more sensibly focus their time and effort improvingrepparttar 149470 Search Engine Optimisation (SEO) of their website in order to improve its rankings within other search engines such as MSN, Yahoo, Ask Jeeves and others. Although these may not be as widely used asrepparttar 149471 Google search engine, they don't haverepparttar 149472 same aging delay ofrepparttar 149473 Sandbox that Google does. Therefore, achieving good listings in these search engines early in a websites life can at least generate some traffic and hopefully some sales whilst confined torepparttar 149474 Sandbox.

Earlier this yearrepparttar 149475 Tsunami disaster in Asia forced me to changerepparttar 149476 name of my web development business from Tsunami-Site-Design to Pixelwave Design. I had to register a new domain name, build a new website and start from scratch with my web promotion. The new site was an ideal candidate for confinement torepparttar 149477 Google Sandbox, and sure enough after an initial day or two of good rankingsrepparttar 149478 new site couldn't be found in a Google search for any of my keywords. A search forrepparttar 149479 business name did bringrepparttar 149480 new site up in first place though so I was safe inrepparttar 149481 knowledge that my site was contained withinrepparttar 149482 Google database butrepparttar 149483 lack of inclusion for my keywords suggested that my site had been confined torepparttar 149484 Sandbox. The inclusion of my own personal site withinrepparttar 149485 Google Sandbox gave me a great opportunity to monitor and track its progress.

The first thing I noticed wasrepparttar 149486 high frequency with which a Googlebot spideredrepparttar 149487 pages of my site. The Googlebots were visiting a few times everyday and visiting allrepparttar 149488 pages ofrepparttar 149489 site. It struck me that if Google had gone torepparttar 149490 trouble of writing and implementingrepparttar 149491 'Sandbox' filter as part of their algorithm and regularly spideringrepparttar 149492 sites withinrepparttar 149493 Sandbox thenrepparttar 149494 Sandbox wasn't simply an area into which new sites get put in order to delay their inclusion inrepparttar 149495 SERPS. Instead it can be considered as a probationary period for new websites during which Google pays close attention torepparttar 149496 sites development.

This means that as far as Google is concerned, your websites time inrepparttar 149497 Sandbox may well be one ofrepparttar 149498 most important times in its development. Rather than seeing this time as a frustrating inevitability you should see it as an opportunity to really show Google how your website can shine. The Google Sandbox should be a time to makerepparttar 149499 most of allrepparttar 149500 attention your site is getting from Google and showrepparttar 149501 search engine what it wants to see.

The Steps to Success

Now that we have decided that Google is actually paying your site a good deal of attention whilst it is inrepparttar 149502 Sandbox it is time to see how we can makerepparttar 149503 most of this Golden Opportunity.

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