It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into code, you would simply submit site to search engines or a directory, grab an iced tea and wait for traffic.
That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent on internet. Why? There are now dozens of search engines and directories and somewhere in area of 80 million websites on www. Still think folks are finding you?
So how does average consumer find your company? They type in a couple of keywords into a search engine and are then presented with thousands of your competitors’ websites.
Let’s say your company is Walt’s Widgets. You have a pretty website with pictures of your widgets, a nice “about us” page, maybe some employee pictures and a picture of your beautiful building. It all looks good on website but when Mr. Consumer types “widgets” into Google, poor old Walt’s Widgets is on page 620 of search results!
How can this be? Your site is not optimized for search engines and is not being indexed by search engine spiders and robots so you aren’t being seen!
Research has shown that average surfer will only review first three pages of search results and will not drill down any deeper. If you are on page 62, you effectively don’t exist!
Surfers and search engines view a website completely differently and for you to appear on first three pages of search results is critical to your continued profitability. You must know what search engines are looking for, what relevance they are placing on your keywords, what elements of your site have a “welcome sign” for spiders and, most importantly, know what keywords surfer is using in his search. Just because you sell widgets it doesn’t mean that “widgets” is term being used most by surfers when looking for your product.