Optimize Your Web Site Pt2

Written by Darren Yates


Go directly to Part 1

6: The hidden benefits to havingrepparttar right links. Every site online has an index or default file as its home page file. But outside of that rule you can namerepparttar 139639 other pages whatever you like. So why not cramrepparttar 139640 names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)

Eg exercise-equipment-reviews.htm is our reviews page.

Noterepparttar 139641 hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is somethingrepparttar 139642 browsers throw in there to represent a space.

If we then namerepparttar 139643 link to this page from our other pages 'exercise equipment reviews' and also makerepparttar 139644 link bold we'll score a whole bunch of points onrepparttar 139645 SE's. If you then userepparttar 139646 other techniques described on this page to optimizerepparttar 139647 page exercise-equipment-reviews.htm aroundrepparttar 139648 phrase 'exercise equipment reviews'. You'll be well on your way to getting a top listing inrepparttar 139649 engines. ;-)

Keywords and keyphrases in a link andrepparttar 139650 name of a page file are very important boosters.Anyone would be a fool not to optimize them torepparttar 139651 hilt. But this is often overlooked and simply not known about.

7: Name your Images properly and utilise their Alt tags. Each image file displayed on a site is linked to with a line of code containingrepparttar 139652 path torepparttar 139653 image. So alongrepparttar 139654 lines of our link strategy above lets utilise that link and fill it with keywords.

Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.

So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg" Very nice.

But there's more, all images should have an Alt tag this tag controlsrepparttar 139655 text that appears when you role over an image,repparttar 139656 little yellow box that appears with a description? Hmmm what should we do with that ;-) You guessed it stick our key words in there.

Is that it for images ? not quite there's one more trick I'll let out ofrepparttar 139657 bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back torepparttar 139658 page its on. Either way you'll score again forrepparttar 139659 keywords inrepparttar 139660 link as mentioned above. ;-)

So you should have something like this - a href="exercise-equipment-review.htm" rel="nofollow" img src=" exercise-equipment/exercise-equipment.jpg " alt="exercise equipment" width="113" height="123" border="0"

Just look at all those juicy keywords. This little technique is little known and is another wasted opportunity.

8: Site map and doorway pages. A site map simply consists of links to allrepparttar 139661 pages on your site. It may be thatrepparttar 139662 way you have your site structured you will have some pages that don't link to each other. Having a site map linked to from every page not only helps visitors navigate your site but also acts as a highway forrepparttar 139663 'spiders' to crawl all of your site quickly and easily. Plus think of all those juicy keyword and keyphrase links onrepparttar 139664 one page. ;-)

Doorway pages consist ofrepparttar 139665 techniques mentioned already on this page but taken that little bit further. Essentiallyrepparttar 139666 pages focus heavily around a keyphrase and utiliserepparttar 139667 techniques mentioned here sometimes torepparttar 139668 detriment of grammar and readability. A doorway page exists to get a listing inrepparttar 139669 SE's for its keyphrase and when visited it simply has a link torepparttar 139670 main site.

If your site is pretty small then it may be useful to have some keyphrase targeted doorway pages. If your sites a little larger there's no reason why you can't focusrepparttar 139671 existing pages on a keyphrase properly as described here and have them dorepparttar 139672 same job as a doorway page.

9: Link exchange. Overrepparttar 139673 last 2-3 years or sorepparttar 139674 links pointing to your site have become extremely important.Following Googles leadrepparttar 139675 SE's have placed more emphasis onrepparttar 139676 related and relevant links a site has. The better these links arerepparttar 139677 better your sites ranking. It's important to state that not just any old link will do although this will help a little a relevant link would be much more beneficial.

So back to our example site - Our site sells and reviews exercise equipment that's all. That's a pretty big area by itself anyway. But what if we exchanged links with a site selling exercise clothing, exercise-clothing.com. One of our keywords is in there which is even better. We add value to our site, exercise-clothing.com adds value to their site our ranking is boosted inrepparttar 139678 SE's andrepparttar 139679 SE provides better results. Everyone's a winner.

It's not good enough just to find relevant sites. Ideally you should be finding sites that get good results inrepparttar 139680 SE's already. Linking to one of these sites will give your site a great boost.

But how do you find out how well a site is ranked? Try these two free tools -

Google toolbar - I'm sure Google needs no introduction. Other than to say once you have it installedrepparttar 139681 little horizontal green bar inrepparttar 139682 middle ofrepparttar 139683 toolbar displaysrepparttar 139684 Page ranking(PR) of any site you visit. Other benefits ofrepparttar 139685 toolbar include, search Google from whichever site your on, a popup stopper and an autofill form feature, enter your details once and whenever you need to fill a form in online you can do it with one click.

Alexa toolbar - Alexa is a search engine owned by Amazon. This toolbar goes into even more detail about a site you visit. You can check its ranking, who's linking to it and even go back in time and viewrepparttar 139686 site as it was years ago. There's also a search feature for Alexa and Google, and a search feature for Amazon built in, so you can search any of them from any site. Handy for ordering those books, CD's and DVD's.

Yahoo SM vs. Google AdWords

Written by Shawn Campbell


Yahoo has announced its new pay-per-click product: Yahoo Search Marketing (SM). This product was formerly known as Overture, but you may also recognize it as Goto.com,repparttar name it went under prior to 2001. In our experience, advertising with Google AdWords has resulted in higher conversion rates than with Yahoo Search Marketing (SM). However, both programs have advantages and disadvantages. How does Yahoo SM compare with Google's AdWords? Let's start by looking at how they differ (all amounts are in USD).

Bidding

    Yahoo SM
  • Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, andrepparttar 139616 next highest bid is $1.95 per click, you will only pay $1.96 per click.
  • Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
  • Yahoo's maximum bid is $999.99
  • Yahoo's minimum bid is $0.10
    Google AdWords
  • Google doesn't tell you how much you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
  • Google does not allow you to know how much your competitors are bidding per click.
  • An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate isrepparttar 139617 ratio of clicks on your ad torepparttar 139618 number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
  • Google's maximum bid is $100.00
  • Google's minimum bid is $0.05
Low CT rate dropping
    Yahoo SM
  • Yahoo will drop your keyphrase ifrepparttar 139619 CT rate is ranked very low for a significant period of time. In actuality, this rarely happens. Your keyphrase has to perform quite dismally for it to get dropped.
    Google AdWords
  • Google drops keyphrases with POTENTIALLY low CT rates. If Google deems that your keyphrase has done poorly for other customers, then your keyphrase won't even getrepparttar 139620 chance to make a single (first!) impression. This can be very frustrating when your keyphrases are very relevant, but Google won't even let them seerepparttar 139621 light of day. The flip side, of course, is that if your keyphrase's CT rate is good, you will get a higher ranking (even if you bid lower than your competition).
Showing ads by country and language
    Google AdWords
  • Google allows you to choose your country and language by selecting them in a dropdown box. Very simple, very efficient, and very effective.
  • The language is based onrepparttar 139622 language setting ofrepparttar 139623 visitor's computer. For example, if you are targeting Spanish Americans, than you will want to targetrepparttar 139624 Spanish AND English languages because many Spanish Americans use English computers. Just make sure that you choose Spanish-only keyphrases.
    Yahoo SM
  • Yahoo's system for countries and languages is downright miserable. You have to re-register for every country (and only twenty countries are available).
  • Worse, you have to re-submit all your keyphrases and reset all your bids.
  • What's more, each country has different criteria for submission. This means you have to rebuild your campaign forrepparttar 139625 USA, UK, and Australia. Canada is there, but you are not allowed to submit English keyphrases (?!?), only French (FYI: Canada's workforce is 73% English, 22% French). In Switzerland, you can submit in Italian, German and French; there is no language differentiation.
  • Notable missing countries: Mexico, China, English Canada (which is grouped withrepparttar 139626 USA), South Korea, India, Russia...
Reports
    Yahoo SM
  • Yahoo offers many useful reports. And while you can find just about everything you might need, it's left up to you to figure out which report containsrepparttar 139627 information you were looking for.
    Google AdWords
  • Google offers customizable reports. You can ask for anything you want, and you will get it.
  • They also offer to email you your customized report on a regular basis.


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