Optimize Your Web Site Pt1

Written by Darren Yates

Listed here you will findrepparttar five ofrepparttar 139103 most important points to remember when optimising your site and individual pages forrepparttar 139104 search engines.

If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.

1: Buyrepparttar 139105 right Domain names! The best way to increase your rankings inrepparttar 139106 SE's(Search Engines) and forrepparttar 139107 least amount of effort is to chooserepparttar 139108 right domain name for your site fromrepparttar 139109 start. The SE's give a domain namerepparttar 139110 highest prominence and score when issuing a ranking. So it's a major priority to have your domain name contain keywords relevant to your site content.

The other point to remember is that domain names can have up to 67 characters in them includingrepparttar 139111 extension(.com, .net etc) now as opposed torepparttar 139112 original 23. So you can load your domain name with a number of keywords to boost your ranking, just remember to use a hyphen to separate them out.

This also means that if a really great domain name has gone you can get something close and in fact better because you could simply add another keyword. Eg say exercise-equipment.com wasn't available, I could register best-exercise equipment.com or cheap-exercise-equipment.com.

I have a number of clients using this technique very successfully, and of course if you check outrepparttar 139113 address bar above this very site doesrepparttar 139114 same thing. ;-)

Forrepparttar 139115 cheapest domain names online withrepparttar 139116 best control panel online try www.123-reg.co.uk I highly recommend these guys I've used them for years now and register all my own and my clients domains through them.

2: Chooserepparttar 139117 right Title for your page. The title of your page is what visitors will see acrossrepparttar 139118 top of their browsers when they visit your site. It's important that each of your site pages is titled differently to distinguish them from each other and to tie in withrepparttar 139119 content ofrepparttar 139120 page.

This is alsorepparttar 139121 title of your listing when your site is returned inrepparttar 139122 results of a Search Engine.

This is probablyrepparttar 139123 second most important thing to get right after choosing your domain name. If your domain name has good keywords then repeat these keywords inrepparttar 139124 title of your page, add a hyphen and then add your keyword rich title for that page. So going back torepparttar 139125 example above exercise-equipment.com your title should probably be alongrepparttar 139126 lines of -

Best Exercise Equipment - Best, Cheap, New and Used Exercise Equipment.

Notice how I get exercise equipment in there twice, first asrepparttar 139127 name ofrepparttar 139128 site and then as a description ofrepparttar 139129 page. The capitalising ofrepparttar 139130 main words withinrepparttar 139131 title will help your page stand out inrepparttar 139132 results a little. Don't be tempted capitalise all your letters this looks cheap and some directory's will not list your page with a title in this state.

I've mentioned keywords a fare bit already and I should probably say jump down to No5 for a better idea of what they are and how to use them.

3: Userepparttar 139133 H1 tag on the, on page, title/heading of your page. A H1 tag isrepparttar 139134 heading text tag in HTML. SE's give this tag more relevancy as it's generally used forrepparttar 139135 title of a page eg h1 best exercise equipment /h1.

That 'srepparttar 139136 actual on page title and notrepparttar 139137 browser title.

If you try this out you'll find that it looks pretty ugly, with lots of space around it and much to chunky for a nice looking site.

So here's a trick you can use to keeprepparttar 139138 H1 tag but haverepparttar 139139 text appear as normal. *whisper use css style sheets to shrinkrepparttar 139140 text back to size. Checkrepparttar 139141 title of this page 'Web site optimisation Part1' that's a H1 tag that's been fixed. Big difference isn't there.

This is a little known but very useful secret. ;-)

Here'srepparttar 139142 code to dorepparttar 139143 trick, drop it into your css document or place it 'style' tags atrepparttar 139144 head of your code -

h1 {font-size: 13px; margin: 0px;}

Its that simple, play around withrepparttar 139145 font-size until it's in proportion torepparttar 139146 rest of your page. Remember it'srepparttar 139147 title of your page and should stand out a little fromrepparttar 139148 rest ofrepparttar 139149 text.

4: Meta tags are still useful. Choosing keywords. Not as important as they once were due to abuse. But still used by a number of well known search engines,repparttar 139150 new Yahoo search checks them as doesrepparttar 139151 MSN search. But Google gives them little relevance. Which means it's still important to use them to cover all your bases.

Essentiallyrepparttar 139152 meta tags you should be using when targetingrepparttar 139153 search engines are keywords, description and robots.

What is Google Pagerank?

Written by Herb and Monica Leibacher

PageRank is one ofrepparttar factors that Google uses to evaluate your web site and determine its position inrepparttar 138974 Google search engine results. PageRank is a number from 0 to 10.

Generally, if your web site has a higher PageRank, it will appear earlier in Google search results pages, all other factors being equal. In fact, you can see a significant improvement in where your pages appear in search engine results when your PageRank increases.

How do you find your PageRank? Installrepparttar 138975 Google Toolbar. You can get it for free at this link:


After you installrepparttar 138976 toolbar, you will seerepparttar 138977 PageRank inrepparttar 138978 middle ofrepparttar 138979 toolbar. It may have a small green bar. Hold your mouse overrepparttar 138980 green bar to seerepparttar 138981 Google PageRank forrepparttar 138982 site you are viewing.

So how does Google determine your PageRank?

Cont'd on page 2 ==>
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