If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.

1: Buy right Domain names! The best way to increase your rankings in SE's(Search Engines) and for least amount of effort is to choose right domain name for your site from start. The SE's give a domain name highest prominence and score when issuing a ranking. So it's a major priority to have your domain name contain keywords relevant to your site content.

The other point to remember is that domain names can have up to 67 characters in them including extension(.com, .net etc) now as opposed to original 23. So you can load your domain name with a number of keywords to boost your ranking, just remember to use a hyphen to separate them out.

This also means that if a really great domain name has gone you can get something close and in fact better because you could simply add another keyword. Eg say exercise-equipment.com wasn't available, I could register best-exercise equipment.com or cheap-exercise-equipment.com.

I have a number of clients using this technique very successfully, and of course if you check out address bar above this very site does same thing. ;-)

For cheapest domain names online with best control panel online try www.123-reg.co.uk I highly recommend these guys I've used them for years now and register all my own and my clients domains through them.

2: Choose right Title for your page. The title of your page is what visitors will see across top of their browsers when they visit your site. It's important that each of your site pages is titled differently to distinguish them from each other and to tie in with content of page.

This is also title of your listing when your site is returned in results of a Search Engine.

This is probably second most important thing to get right after choosing your domain name. If your domain name has good keywords then repeat these keywords in title of your page, add a hyphen and then add your keyword rich title for that page. So going back to example above exercise-equipment.com your title should probably be along lines of -

Best Exercise Equipment - Best, Cheap, New and Used Exercise Equipment.

Notice how I get exercise equipment in there twice, first as name of site and then as a description of page. The capitalising of main words within title will help your page stand out in results a little. Don't be tempted capitalise all your letters this looks cheap and some directory's will not list your page with a title in this state.

I've mentioned keywords a fare bit already and I should probably say jump down to No5 for a better idea of what they are and how to use them.

3: Use H1 tag on the, on page, title/heading of your page. A H1 tag is heading text tag in HTML. SE's give this tag more relevancy as it's generally used for title of a page eg h1 best exercise equipment /h1.

That 's actual on page title and not browser title.

If you try this out you'll find that it looks pretty ugly, with lots of space around it and much to chunky for a nice looking site.

So here's a trick you can use to keep H1 tag but have text appear as normal. *whisper use css style sheets to shrink text back to size. Check title of this page 'Web site optimisation Part1' that's a H1 tag that's been fixed. Big difference isn't there.

This is a little known but very useful secret. ;-)

Here's code to do trick, drop it into your css document or place it 'style' tags at head of your code -

h1 {font-size: 13px; margin: 0px;}

Its that simple, play around with font-size until it's in proportion to rest of your page. Remember it's title of your page and should stand out a little from rest of text.

4: Meta tags are still useful. Choosing keywords. Not as important as they once were due to abuse. But still used by a number of well known search engines, new Yahoo search checks them as does MSN search. But Google gives them little relevance. Which means it's still important to use them to cover all your bases.

Generally, if your web site has a higher PageRank, it will appear earlier in Google search results pages, all other factors being equal. In fact, you can see a significant improvement in where your pages appear in search engine results when your PageRank increases.

How do you find your PageRank? Install Google Toolbar. You can get it for free at this link:

http://toolbar.google.com

After you install toolbar, you will see PageRank in middle of toolbar. It may have a small green bar. Hold your mouse over green bar to see Google PageRank for site you are viewing.