Optimize At Design Stages

Written by Anthony Parsons

Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still inrepparttar design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for allrepparttar 127968 repairs to be made by an SEO, whereas someone with a little skill in design can simply make most ofrepparttar 127969 modifications themselves, making a much lower cost.

If you're designing a website, having one made, whateverrepparttar 127970 case, seriously stop now. What you want to do is this, have one page made and pay a professional SEO to findrepparttar 127971 faults, identify weaknesses and give yourepparttar 127972 advice and solutions to strengthen all aspects inrepparttar 127973 one page first. The faults and characteristics that an SEO will discover with one page will generally follow through all pages of a website. The only other necessary changes are keywords and copywriting text. An SEO will generally advise what keywords to utilise and you simply send these to your web designer or utilise them yourself within each separate page to cover all avenues. An SEO will give you allrepparttar 127974 information you require, such as for flash, navigation, page size, etc (for a cost). You will not get away with this for $20 dollars. If you do, guess what? You just probably found one of those unprofessional SEO’s that I mention in other articles, because that sort of money would not cover my time to properly evaluate a webpage manually and report on it.

PPC For Dummies - Part Two Of Two

Written by Scott Van Achte

Two ofrepparttar most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus onrepparttar 127967 two most popular, Google AdWords and Overture.

Creating your ads for AdWords Creating your ad copy isrepparttar 127968 single most important part of any ad campaign. You want your ad to stand out amongstrepparttar 127969 others and scream out ‘click me!' If your add looks and saysrepparttar 127970 same thing as everyone else users will simply pass it by.

Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche try to target your ads in regards to that niche. Properly targeted ads will almost always out-perform those directed at a general audience.

When creating your first ad be sure to fit in your main keywords either inrepparttar 127971 title or nearrepparttar 127972 beginning ofrepparttar 127973 body text. Say something to draw attention by using call to action phrases and words that provoke enthusiasm and response. Things like “ Save on DVDs," "Get cheap stereos," or "Join now for 20% discount,” etc. Just be cautious, if you advertise something that you don't offer, Google will pull your ad. If your ad says you have something for free, you better have something for free listed on your landing page! Always be sure to follow Google's Guidelines .

Once you are happy with your first ad, create 3 more ads that are radically different fromrepparttar 127974 first. After 3 or 4 days take a look at how your ads are doing. (If you are using less frequently searched terms you may have to wait 1-2 weeks for better results.) Checkrepparttar 127975 click through rate (CTR) of each ad. In most cases one ofrepparttar 127976 4 will show to be out-performingrepparttar 127977 rest. If this isrepparttar 127978 case, deleterepparttar 127979 poorly performing ads and create 3 new ads that closely resemblerepparttar 127980 successful one, each with subtle differences inrepparttar 127981 title and body text.

Again wait 3 or 4 days to see which ofrepparttar 127982 ads is out performingrepparttar 127983 rest. If you again notice that one stands out, repeatrepparttar 127984 process. Eventually you will end up with 4 quality ads that are performing equally. Oncerepparttar 127985 ads have leveled out, continue to keep an eye on them, I recommend daily. If one begins to slip, slightly tweakrepparttar 127986 wording. You must always keep an eye on your ads if you wish for them to continually perform well.

Determining your Max Cost Per Click with AdWords With AdWords when you enter your MAX CPC, it will then show you what Google estimates your average position will be for each keyword. ( The position predictions provided by Google are based on historical data from previous advertisers and are not 100% accurate, but it will give you an idea what to expect.)

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