Opposite ends of the Spectrum: Two Ways to use Google

Written by Daniel Brough

‘Search engine optimization’ isrepparttar term ofrepparttar 128303 day. Everyone knows that if you’ve got a website, you want it listed high inrepparttar 128304 search engines. And nowadays, thanks to pay-per-click advertising on Google, you can get your site listed high in rankings fairly quickly.

So it seems simple. Not only can you structure your site so thatrepparttar 128305 search engines will pick it up and promote it for free, but also you can now promote it on a pay-per-click basis using search engines like Google and Overture to get top billing.

But wait. If it’s so simple, why do most people crash and burn when they try to playrepparttar 128306 pay-per-click game?

The problem stems fromrepparttar 128307 fact thatrepparttar 128308 two different methods of gaining exposure demand wholly different approaches.

The conventional, tried-and-true method of search engine optimization involves building a really nifty, really useful website, loading it with tons of content, lots of free things, and making it so invaluable that if surfers see it once, they are very likely to add it to their list of favorites, and return again and again.

All well and good, butrepparttar 128309 pay-per-click venue is a whole different ballgame. Here (if you arrange your ads right) you will be dealing with a highly motivated, highly targeted websurfer, who is searching for something specific. Inrepparttar 128310 most basic terms, anyone who clicks on your ad is saying to you, “I have a problem I need solved, and I think you may berepparttar 128311 solution.”

Press Releases: Anyone Else Want A #1 Ranking?

Written by Jessica Dolce

Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce

As you may know, press releases are a great way to getrepparttar word out about your business. If done properly, your website can get fr-ee publicity and exposure byrepparttar 128302 media which can lead to alot of traffic and sales.

But one thing many marketers don't realize is that press releases are great forrepparttar 128303 search engines too. Whenrepparttar 128304 major search engines "spider" these wire services, it's quite possible that your press release can get a top ranking for some major keywords.

When writing a press release you should try to "optimize" it forrepparttar 128305 search engines. Basically,repparttar 128306 same rules that apply for web pages should also apply to your press release.

You should include your most important keyword(s) inrepparttar 128307 title ofrepparttar 128308 press release. The body ofrepparttar 128309 press release, should also include your most important keyword(s) sprinkled generously throughout, especially inrepparttar 128310 first paragraph.

In other words,repparttar 128311 same rule for "keyword density" in your web page should also be applied to your press release. As you may know, "keyword density" simply meansrepparttar 128312 number of times your keyword(s) is used in a given page.

But don't over-do it withrepparttar 128313 keywords. Search engines frown upon this sort of thing which is called "keyword stuffing."

You want a fine balance so that your press release makes sense not only torepparttar 128314 potential reader, and media, but also makes sense torepparttar 128315 search engines too.

Now that you have some ofrepparttar 128316 basics covered on optimizing your press release forrepparttar 128317 search engines, it's now time to write your press release.

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