There a many opinions and conclusions being expressed by so called “experts” at this time. We can’t turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express my own observations. Some will obviously disagree with these statements and views. Such is nature of free speech and our ability to draw our own conclusions. I suggest that those that disagree are ones that are reluctant to use their own logic and change with needs of present time.

Google is presently in a state of change. Their objective is honest – to produce valid results for your searches. However in quest to do that they may stumble a bit in process. That is a big challenge. They are presently considered number one search engine and want to stay there. Their processes would seem a bit unstable at moment but they must and they will stabilize to maintain their own position. There will be changes and modifications aimed at improving whole exercise. Be observant and move with needs of present.

If you visit forums you are going to see a lot of chatter and a lot of views about what is going on. Thoroughly discussed issues revolve around keyword placement and a term some of so called experts are abusing “search engine optimization”. Some of these so called experts are in my opinion misusing that term “search engine optimization” They are claiming that they would never participate in that dastardly practice. Well, just look at term. What does it mean. To me it simply means putting together your website so that people will find it when they search using their favourite search engine. If these guys aren’t doing that, they aren’t going anywhere. Of course they are participating in practice. They just prefer to call it something else. I can’t figure out why though. The term doesn’t indicate anything under handed when used in itself. We all practice search engine optimization, it’s difference in success and failure.