Open Doors by Building Relationships

Written by Heidi Richards, MS


"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -

"The same could be said for increasing your professional network." - Heidi Richards

Building your Network is an ongoing process. Increasing your “Circle of Influence” must be constant in order to achieve and maintain success. The relationships we develop become our eyes and ears to what’s happening in business, to share new opportunities with us and to increase our visibility. We reach these opportunities both directly and indirectly through those relationships. The indirect approach is oftenrepparttar best way to gain access to others by way of introduction or spreading good news about who we are. It is essential to develop a networking plan both for business and personal contacts. In business,repparttar 136324 right networking can be ten times more effecting than advertising. And it costs less!

Your Networking Plan of Action should define your objective

1. Is it to increase business by a certain percent, get more referrals, or help others?

2. What can you offer those you network with in exchange for information and contacts?

3. Which organizations should you consider forrepparttar 136325 best “bang for your buck,” and most importantly, your investment of TIME?

4. What benefits do/can you offer to entice people to do business with you? This is your “30 second commercial.”

Build Your Network

1. Ask your current “circle of influence” for opportunities to which they can “turn you on."

2. Determine and develop “key people” who will become your greatest networking champions.

Increase Your Response with Multi-Step Marketing

Written by Heidi Richards, MS


"There is only one way to judgerepparttar effectiveness of a marketing piece, and that is byrepparttar 136323 number of responses you get.” - Heidi Richards -

Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.

You are able to send multiple mailings to those same people from which you have created your own mailing list. The key to multi-step marketing is following up withrepparttar 136324 prospects using an intensive direct mail campaign. How do you develop your multi-step marketing campaign? Follow these four simple steps... click here to readrepparttar 136325 entire article.

Step One

Use some sort of direct response advertising to obtain your "leads." Your ads should have a powerful headline directed at your target audience that causes them to readrepparttar 136326 rest ofrepparttar 136327 ad and respond. The purpose of your ad is to arouserepparttar 136328 reader’s or listener’s curiosity, getting them to call. Always offer them something for free. Your goal in step one is to generate leads.

Step Two Your prospect readsrepparttar 136329 ad and calls - leaving her name and address or she writes to you for more information. Using voice mail almost always generates more leads because people want things quickly and easily. Thankrepparttar 136330 prospect for calling, state a couple of major benefits, and end by asking for her name and address. The message should be between one and two minutes - no more. The goal in step two is to record your leads.

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