Only The Weak Ones Quit!Written by graham and julie
Only weak ones quit. Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained myth of success and stayed in market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face fact that they had made a bad decision backing product in first place. He admitted his mistake publicly and withdrew product before it cost him and his shareholders more money. Is he weak? We believe opposite is true. He is a winner and winners quit in order that they can go on to achieve greater success. Perhaps, therefore, phrase should be, ‘only weak ones stick'. The strong appear to recognise when they have exhausted all options and get out before situation becomes a liability. The successful appear to know when to quit whereas weak ones, unsuccessful, stay with a project hoping and praying that it will turn itself around. Just stop for a moment and ask yourself: Am I maintaining a project, thoughts, attitudes or beliefs that I should have ditched a long time ago? What is it that I know I should have quitted but keep hold of? What am I holding on to because I am afraid to let go? What is it that stops me from quitting? David was made redundant in 2001 and decided, because he had been relatively successful in corporate life, to become a management consultant, working from home. He had read all books and information on web telling him how much these guys earned and because he had 20 plus years in management they would be eager to call on his assistance and knowledge. He realised he had little, in fact no, selling skills so he enrolled on a number of sales training courses. In fact David enrolled on and attended many courses in first six months to learn ropes. How to cold call. How to put a proposal together. How to find out real problem in organisation. How to close sale. Etc. etc. etc.
| | A Plan, What a Novel Way to do Business!Written by Dave Jones
If you're like me, green as a two week old willow and trying to set and run your marketing plan, kicking proverbial tires to your business, as it were; then hark my message. I won't be telling you how to build a list, start a website, develop content, power linking, write e-books, create software, and oh yes, make money! But then there's plenty of folk around that can. What I do have in spades however, is a highly curious disposition coupled with a dwindling budget. That's it, and symptoms; it's bouncing off walls, and I can do it as well as best of them! I can show you bank statements that go backwards, yeah I know, everywhere you read its six figures, right. Well, one day, perhaps! So, you're starting out in this game, and you've probably heard these same words, "read as much as you can and find someone who can be your mentor". Nice, if you can shield yourself from myriad of distractions that float your way. Every time you access a webpage it's like, oh, you'll be needing this because of... and you might find this useful.... and wouldn't one of these save you time. Then there's always high pressure approach, "you're loosing money if you don't upgrade here” and, "someone else has just signed up ahead of you in pipeline", "what devil are you thinking"! What about, "please tell me why it is that your leaving without buying"? All sound familiar, well if not, you're greener than I. Picture this, you're stepping out in grand fashion having read all 'how to' material you can put your hands on and champing at bit to get started. You're just about to stand up a website and you've collected a wealth of material to get your content happening. Along comes an e-mail, 'have a look at this, create a presence on web by linking your site to others; a license to print money'. Sounds good right, better check into this a bit further, and so you venture into doing some more reading. A little further along, 'At last, an easy way to write Website content in minutes, New Software Download. Gosh, I should probably check that out and see how it makes mine look. Keeping up with Jones' here (forgive obvious) so you decide to download software; low and behold you need a merchant account. Not a member to this one so, let’s join. In process we type in our relevant details (was that 20 times today or 21) and of course, yet another login and password for data base. Oh look, here's a pretty good looking affiliate offer with this crowd, too good to pass up so we'll have a piece of that, and, yet another data base entry... see where this is all going. Well, actually not going is more to point. What was that that I was trying to do this morning anyway. Ah well, tomorrow's another day.
|
