Online shopping – an emotional experience

Written by Steve Hawker

This short essay exploresrepparttar history of online shopping fromrepparttar 135620 author’s perspective. The essay concludes with a list of e-commerce features that should meetrepparttar 135621 needs of emotional shoppers.

A few years ago, someone prophesised that workplace offices wouldn’t need paper inrepparttar 135622 future. The prophecy didn’t ‘come to pass’ though, largely because it overlooked some significant human emotions. One such, wasrepparttar 135623 emotional need for safety and security, which was undermined apparently by new paper-less procedures. Another wasrepparttar 135624 emotional satisfaction that we all derive from manipulating tangible objects, which was also undermined byrepparttar 135625 sudden lack of paper.

Yes, paper-less working was one of those ‘flights of fancy’ often indulged-in by visionaries atrepparttar 135626 forefront of exciting new technologies. These ‘flights’ are forgivable because enthusiasm, even misguided enthusiasm, is a valuable resource in our sceptical world.

I must admit, when I first heard about online shopping, I was more sceptical than enthusiastic. ‘Shop-less purchases’ seemed just a little too much like ‘paper-less offices’. Yet,repparttar 135627 online shopping revolution has taken hold, torepparttar 135628 extent now that some very big retailers seerepparttar 135629 Internet as a viable and important selling channel.

Why was I, along with so many other potential shoppers, sceptical atrepparttar 135630 outset? So sceptical that I held-off making my first credit card purchase viarepparttar 135631 Internet for several years. Even when I did make my first purchase, boxed software as I recall, I experienced terrible feelings of foreboding. The foreboding was worsened byrepparttar 135632 ‘cart’ summarily rejecting my first few attempts to buy online, because I’d left spaces after every set of four digits, as I’d always done when buying by card overrepparttar 135633 telephone previously.

During my long ‘hold-off’ period,repparttar 135634 media had fuelled my scepticism and undermined my enthusiasm, with scary stories of insecure servers, crackable encryption codes and stolen identities. Consequently, one day I’d feel brave enough to make my first purchase,repparttar 135635 next I’d decide to hold-off a few months longer. In all probability, I could have gone ahead with my software purchase without any problems or worries at all, as long as I’d stayed inrepparttar 135636 ‘right’ shopping neighbourhoods.

As with paper-less offices then, whenrepparttar 135637 idea was first mooted, shop-less purchases made me feel unsafe and insecure. This affected my subsequent shopping behaviour. Like other people I’m sure, I wanted to be a part ofrepparttar 135638 ‘dot com’ revolution. However,repparttar 135639 perceived wisdom was that card purchases overrepparttar 135640 Internet were inadvisable, if not dangerous. The whole industry was just too immature initially, apparently.

As well as unsafe and insecure, I felt isolated and exposed inrepparttar 135641 early days of online shopping. I was a hesitant pioneer, wary of being caught out inrepparttar 135642 open by ‘bandits’. I wanted to talk to other pioneers, to share my experiences with them; yes, and to hide amongst them at times. As a species, we humans like to belong to social groups. There’s safety in numbers.

We also like to feel loved by others. However, some of my early online shopping experiences, when customer support was still in its infancy, made me feel more likerepparttar 135643 enemy than a friend. Thank goodness I was an able-bodied, young(ish), white, male Briton with English as my first language. Otherwise, I might have felt totally alienated.

How to get an instant flow of traffic doing what you always do

Written by Sean Mode

How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get onrepparttar internet! Finally something easy without clicking sites you don't want to look at. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people acrossrepparttar 135573 globe. InstantBuzz is small toolbar that installs to your browswer in seconds and it's certified virus free. If you don't like it you can remove it just as fast as installing it and did I mention it's free? With InstantBuzz do you not only do you place your free bar ad but their are other methods of advertising, MailSpace Ads and HyperSpace Ads.

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