Vintage fashion FashionDig.com is definitely place for vintage clothing. If you are looking for anything that is unique, old, interesting or simply out of this world, you will definitely be able to find it here. Items here date way back to 20s, but anything from hippy 70s to swinging 60s is common in this store. This site is simply so cool, you can conduct searches through different decades, by designer names, according to conventional departments (men’s, women’s, children’s, accessories, etc.) or simply just by individual shops that site represent.

Shoes, shoes and more shoes If you typical woman with a soft spot for shoes, then you must not miss Zappo.com. This site is just every woman’s dream store, as every shoe imaginable can be found here. In fact, there are shoes of all shapes and sizes to suit every variety of occasions. In fact, good thing about Zappo is that if it doesn’t fit after you buy it, you get to return your shoes with free shipping and handling! Nothing else can possibly beat this.

Using AVS can hurt your conversion rates in two main ways.

1. If you set your AVS rules to reject all transactions that do not match both street address and zip code, you may be loosing legitimate sales from customers who do not understand that billing address needs to match address that their credit card statement is mailed to.

2. The more troublesome problem with AVS occurs when your customer has recently moved. Even if you update your billing address with your credit card company after you move, it can take up to 6 months or longer for them to update AVS database with your new information (even though they make sure that bill arrives at right address!)

The worst part about this delay is that often customers will blame merchant if their card gets rejected for this reason. If their credit card bill arrives at right address, they assume that their credit card company updated their information. When a card that they know should work gets rejected by your website, they often become angry with you, not their card provider!

This happened to me recently. I moved my family into a larger home over eight months ago and debit card that I use for most of my online purchases still gets rejected unless I use my old billing address, even though bank statement has come to our new address from day one!

The solution to first problem is quite easy. Simply make sure that you use a statement near your “Billing Address” fields telling your customers something along lines of, “To speed processing of your order, please ensure your billing address matches address on your credit card statement.”

Include this type of statement near your “Billing Address” fields and your AVS matches will improve.