Online Search: Small Businesses Level The Playing FieldWritten by Harry Hoover
Seventy percent of US households use web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make switch to broadband connections, this trend will continue to escalate.
Search engines have eclipsed print and TV ads as primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had manpower or outside resources to plan and implement a multiple site, online search marketing program.
Why should your business get into online search pay-per-click (PPC) arena? Let’s do math. A recent US Bancorp Piper Jaffray study indicates that average lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for price of one Yellow Page lead and 34 for cost of a single direct mail lead.
But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable
Some businesses will look for ways NOT to take advantage of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should advertise on? How will I manage all those keywords across multiple sites?
Ways to set links to your siteWritten by Oksana Savaryn
Links lead to clicks onto your website and help to improve your search engine rankings. So, it is very important to have links on other sites. But what if you do not wish, on other turn, to set links of other pages on your web site? Is there any way to do so? First of all you can buy links. But you are dependant on those site owners… There still is another, better, way. Set fake referrals. Why fake? Because you do not need to set any links on your web site. But you can set fake links and your site will be visible as referral on other sites. You know, there are many sites that publish there referrals. And link to your own site will be published there many times.