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| | What Makes A Good Affiliate Program?Written by Kim Regan
With so many affiliate programs out there, it makes sense to work with best. High commissions and good affiliate administration is a good start. Of course you want high commissions, but what about commissions that keep coming in without additional work on your part? Sounds good to me! 2-Tier affiliate programs are worth looking for. They allow you to set up your own "sales force" and receive commissions on all sales they make. It can add up pretty quickly. Residual affiliate programs pay you repeatedly month after month. Usually you'll find these with subscription services, or medical related "refills". These too can be very profitable. It is well worth your time to search out decent 2-tier and residual programs. Regarding sales commissions, they can depend on traditional profit margins of an industry. For example computer hardware has very low profit margins and 5% would be a good commission percentage. Information products tend to have very high profit margins and 40-50% are decent commissions in that industry. Some companies offer performance incentives. The more units you sell, higher your commission percentage. Another thing to consider is cookie duration. Cookies tell vendor who sent customer and makes sure they are credited properly for any sales. I tend to avoid programs with a short duration cookie. Many people do not buy first time they visit a web site. With a cookie of short duration you are giving vendor customers, but are less likely to reap rewards for your efforts. A vendor who REALLY wants to work fairly with you will offer a better deal. The best offer a lifetime cookie. Customers you send would be "yours" forever. (or until they have to replace or reformat their hard drive, thus losing cookies)
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