EXIT Marketing Strategies... "keep selling after they've left."
Marketing ONline or OFFline is about your MIX.
MIX means variety of strategies you use to promote yourself/ your site/ your wares.
The purpose of a Marketing MIX is to attract visitors using different forms of promotion. This MIX tactic has been used successfully by OFFline Marketers for last 50 years.
ONline marketing mix strategies may include...
* Ezine Ads * Ezines * Articles * Sig files * Banners * Promotional deals * Autoresponder message sets * eReports * eBooks * Stickiness systems * FREE something
POPups! Aargh. I hear you say.
Not so... POPups done elegantly and POLITELY actually add value to your site, and they'll promote you long after visitor has left.
Think of it this way.
Remember last time you were in Mall and someone was promoting something. You were interested, so you went over and asked some questions, but you didn't buy.
Now, a savvy OFFline marketer would have given you something to take away... a flyer, a brochure... something.
The reason? Well, it's a memory jog, and you never know where that promotional item ends up. Yes, a high percentage end up in rubbish bin... but a small percentage do not.
AND... all this has cost you is a small action.
Now think of your site. Someone has come to it looking for something. They didn't buy anything, and they may never return.
What MEMORY JOG can you give them?
Enter EXIT Marketing POPups
* Use them ELEGANTLY. This means that what you offer in your Popup must be in context with what you've got on your site.
Offer an in-context FREE eReport, FREE ebook, or a request to subscribe to your ezine in exchange for one of these things. Your goal is to get an email address.