Online Customer Service... Do it well or die.

Written by Kenneth Doyle - e*Analyst

Online Customer Service... Do it well or die.

There are some fundamentals in marketing anything, ONline or OFFline.

EXCELLENCE in customer service ranks very highly on this "must do" list... and digital marketers ignore this fundamental rule at their own their peril.

Why is it that some digital marketers think thatrepparttar basic rules of marketing only apply torepparttar 125128 OFFline world?

Excellence in customer service has ALWAYS been one ofrepparttar 125129 tenets of a successful business. It has always maderepparttar 125130 difference between an average business and an extraordinary business.

For example, examinerepparttar 125131 success of a major, international hamburger chain. Do they sellrepparttar 125132 best hamburgers inrepparttar 125133 world?

No, they don't. However, one thing they've got completely right - and this company spends huge amounts of money training its staff to get it right - is customer service.

This company treatsrepparttar 125134 customer service aspect of its business withrepparttar 125135 respect it deserves...and this is one ofrepparttar 125136 primary reasons its become an international chain.

It has a Customer Service FORMULA.

So, how does this piece of information about an International Hamburger Restaurant chain relate to you and your web based business?

MULTIPLE effects X 10

Very simply it's this. Webmasters need to pay very careful attention torepparttar 125137 elements that create business success in an offline world, and recognize that inrepparttar 125138 digital worldrepparttar 125139 critical aspects of offline business success have just compoundedrepparttar 125140 game tenfold.

So, is there a FORMULA for ONline Customer Service?

Well, yes there is... I've just made one up :-)

T.. R.. U.. T.. H

T=TRUTH creates trust. Tellrepparttar 125141 truth at ALL times. Unless you're an e-sociopath you'll forget your lies anyway. So, why bother?

R=RESPONSE, automatic. Always have an automatic - "Thank you for your query. We will respond in person within 24-48 hours" - type message in place. This is VERY easy and inexpensive to set up.

EXIT Marketing Strategies... "keep selling after they've left."

Written by Kenneth Doyle - e*Analyst

EXIT Marketing Strategies... "keep selling after they've left."

Marketing ONline or OFFline is about your MIX.

MIX meansrepparttar variety of strategies you use to promote yourself/ your site/ your wares.

The purpose of a Marketing MIX is to attract visitors using different forms of promotion. This MIX tactic has been used successfully by OFFline Marketers forrepparttar 125127 last 50 years.

ONline marketing mix strategies may include...

* Ezine Ads * Ezines * Articles * Sig files * Banners * Promotional deals * Autoresponder message sets * eReports * eBooks * Stickiness systems * FREE something

* POPups

POPups! Aargh. I hear you say.

Not so... POPups done elegantly and POLITELY actually add value to your site, and they'll promote you long afterrepparttar 125128 visitor has left.

Think of it this way.

Rememberrepparttar 125129 last time you were inrepparttar 125130 Mall and someone was promoting something. You were interested, so you went over and asked some questions, but you didn't buy.

Now, a savvy OFFline marketer would have given you something to take away... a flyer, a brochure... something.

The reason? Well, it's a memory jog, and you never know where that promotional item ends up. Yes, a high percentage end up inrepparttar 125131 rubbish bin... but a small percentage do not.

AND... all this has cost you is a small action.

Now think of your site. Someone has come to it looking for something. They didn't buy anything, and they may never return.

What MEMORY JOG can you give them?


Enter EXIT Marketing POPups

* Use them ELEGANTLY. This means that what you offer in your Popup must be in context with what you've got on your site.

Offer an in-context FREE eReport, FREE ebook, or a request to subscribe to your ezine in exchange for one of these things. Your goal is to get an email address.

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