Press releases are one of most cost-effective ways to get free promotion for your online business. It’s also an overlooked tool to drive traffic massive to your web site. With all benefits writing a press release imparts many entrepreneurs still ignore this type of promotion, partly because they don't know how to write a press release.
Point to ponder here! Writing a press release will give you a distinct advantage over your competitors that are not writing press releases. Why? Simply because of exposure it will receive all over Internet.
Here are some invaluable tips to keep in mind when writing your own press release:
§Your press release should sound like news, not an ad, don’t send out Spammy advertisements. Press releases are supposed to be “newsworthy”!
§You should only send your press release to media related to topic of your press release. §Make a good effort to keep your press release one page in length and tightly focused to your newsworthy information.
§Make sure your header, contact information and release date should be at top of your press release. §Use short sentences and double space in between sentences.
§Your header and first few sentences should capture readers attention, Headlines attract!
§You should tell a story and briefly mention your business, product or service in body of press release. Don’t overdo it!
§Proofread your press release many times. Look for grammar and spelling mistakes. Professionalism is extremely important. Another reason netrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy.