Online Booklet Results

Written by Paulette Ensign

Selling over 500,000 copies of an informational tips booklet, '110 Ideas for Organizing Your Business Life,' and earning a quarter of a million dollars inrepparttar process is not at all where I thought I would end up when I started writing a tips booklet in 1991. Putting it bluntly, I was broke. I was desperate. I was trying to userepparttar 129800 booklet as a marketing tool to breathe some new life -- any life -- into my speaking and consulting business. Not only did that happen, butrepparttar 129801 process spurred an entire new business alongrepparttar 129802 way. And I did it without spending a penny on advertising. Or PR people. And, '110 Ideas' is now in three languages, other booklet and guide formats, and an audio tape program.

August 1994 wasrepparttar 129803 magical turning point: I went online, signing up with CompuServe, solely forrepparttar 129804 purpose of marketing my business. Little did I know what doors I was opening. I was like a kid in a candy store, roaming aroundrepparttar 129805 forums, readingrepparttar 129806 postings, and chatting with people online. I saw opportunities to market everywhere I looked.

The third day online, I exchanged email with a man in Milan, Italy, who has a marketing company. I read his post in a forum. I asked who his client base was. When he said small business and vendors to small business, I told him I had something he might find useful. I asked his permission to send him a sample of my tips booklet. Eighteen months later, he wired me several thousand dollars for royalties onrepparttar 129807 first sale ofrepparttar 129808 Italian version of my booklet. We had struck a deal for him to translate, edit, produce, and market my booklet contents in Italy. The first sale was 105,000 copies to a magazine. To this day, we have communicated solely by email, fax, earth mail, and electronic funds transfer. I have no idea whatrepparttar 129809 Italian version says, although my former hairdresser said it's a great translation. What I do know is thatrepparttar 129810 deal was a good one.

I am currently talking with others to translate my publication into other languages,again from connections made online, connections I doubt would have happened any other way. Those connections happened by others seeing posts I placed, and by my responding to things I saw posted. Another language happened afterrepparttar 129811 Italian version. It is now also in Spanish...all from online contacts.

The results I've had come from my using a buffet of basic online formats:

Email * Submit articles and queries to online and hardcopy publications * Send promotional information to media and prospects * Answer questions from prospects and clients * Process orders directly

Seminars * In real time * Post in forums * Participate in others' seminars

Listservs and Discussion Boards * My own discussion board * Initiate postings * Responses

Web site * My own web site * Linked to others * Articles posted to other people's sites

Online newsletters * Write an article * Be written about

This happened muchrepparttar 129812 same way I networked offline. To get online seminar and conference bookings, I developed a presence and relationships withrepparttar 129813 decision makers of those areas. They are always looking for interesting programming for their audience. My story about writing and marketing booklets for cash has been an interesting one for audiences in several online forums.


Written by Shery Ma Belle Arrieta

Readingrepparttar contents in a writer's notebook or journal is like opening and discovering a chest full of pearls, rubies and diamonds amidst a pile of rubble and discarded things.

That little notebook is a powerhouse of ideas for every writer: The more you write down bits and pieces of your thoughts and observations,repparttar 129798 more you are adding intorepparttar 129799 well of ideas for future works.

In case you run out of ideas to write about, you can always look withinrepparttar 129800 pages of your writer's notebook or journal.

So here are several things you can record in your notebook:

A SHOEBOXED LIFE Write what you know, feel and experience, right? So jot down snippets of events in your life. Write a sentence or a paragraph about a funny, embarrassing, happy, or infuriating experience.

PEOPLE PROFILES Write down descriptions ofrepparttar 129801 people you meet each day. How do they react in certain situations? How do their names fit their image?

WORD ESTATE Whenever an interesting word catches your attention, write it down. It may have a different meaning for you a month or a year from now. If you keep a list of words in your notebook,repparttar 129802 words can serve as story starters for you.

Cont'd on page 2 ==> © 2005
Terms of Use