Evaluation of a Home-Run Article

I’ve been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them weren’t enough. Articles that deliver fresh, specific, how-to are a solid plus for readers. But writing each around carefully-defined keywords is a must for search engines.

Other factors influence how successful your article marketing efforts will be - like Page Rank of posting site, whether they provide a LIVE LINK back, and how specific their niche or readership is. Some of that is beyond my control. But as a writer, it’s up to me to craft each article to cover as many of those bases as possible.

Take time to think through your article marketing strategy, rather than sending them out willy nilly http://www.promotewitharticles.com/strategy100.html There’s more pay-off to write a number of articles, each adding greater depth, around a recurring theme.

My articles raised my name from 100 Google mentions to over 3,000 in a relatively short time. They established my expertise in several niches - article marketing and Yellow Page ads. These abilities come together in this example.

You don’t Know Winner until After Horse Race

One never knows when sending out an article, which ones will get most play. So write each one like your reputation depends on it (because it does). The article described below got widespread attention because it’s timely. And there’s considerable interest (and pain) on topic.

It addresses a serious problem that no one is talking about - declining response rates to Yellow Page ads. Advertisers feel they’re paying too much for amount of business their ads bring, but didn’t know about their choices. Since this article went out, there have been so many additional changes working against Yellow Page advertisers that an updated article needs to be written. This level of online visibility indicates there’s considerable interest.

Web Hosting is a service. Auto mechanics also provide a service. How would you decide which mechanic is best for you? Price? Experience? Reliability? This is same line of thinking that should go into deciding which company should host your website.

It is very common to see choices centered around price, especially with so much competition in hosting business. It is not uncommon to see hosting plans range from free to upwards of $50 per month. However, if you happened to see a sign on street that said "$2 mechanic inside" you would probably drive right by, right? How good could a "$2 mechanic" possibly be? Why would a mechanic with skill and experience charge next to nothing for their service? Certainly, it is worth paying a mechanic. You don't want to be overcharged, but you do realize an experienced mechanic has value.

This example is very similar to hosting world. Some may argue a car is more important than a website. Tell that to bed and breakfast owner who does 90% of their booking via their online reservation system. If your business depends on a website to either completely drive or supplement sales, you know how important a website can be.