One Web Promotion Strategy to Avoid like the Plague

Written by Jim Daniels


Late last Friday afternoon I made one final email check before leaving forrepparttar weekend. Much to my surprise there were nearly 1000 email messages waiting in my inbox. And little did I know atrepparttar 121842 time, there would be thousands more overrepparttar 121843 next few days.

So, I'll bet you're excited to learn this new promotion method that brought in all this email right? Well, before you get too excited, let me tell you this... it's one you should never even _consider_ using.

You see, that windfall of email was not from potential prospects and customers. It was from angry netizens - all recipients of unsolicited email. No, not spam from me, but spam that caused a nightmare for me nonerepparttar 121844 less. And it shut downrepparttar 121845 site that was responsible, before they even realized they did anything wrong.

The rest of this article sharesrepparttar 121846 few sordid details, including how YOU can avoid similar trouble...

It seems that a company in New Jersey who was new torepparttar 121847 online marketing game decided to try some "email marketing". So they bought one of those email lists that bulk email companies sell as "targeted email addresses" and had their host load it to their server.

One posting later their business was bombarded with complaints from angry recipients ofrepparttar 121848 message. Not long after, their website was shut down, all because of one email message.

As for me, my own problems started whenrepparttar 121849 spam hit my autoresponders. My "Welcome torepparttar 121850 Bizweb eGazette" autoresponder appeared onrepparttar 121851 list no less than 17 times. The autoresponder wasrepparttar 121852 one I used when new subscribers asked to be added to my newsletter.

Well it seems thatrepparttar 121853 list of 30,000 addresses had been set up as an unmoderated discussion, and every angry spam recipient was free to reply torepparttar 121854 entire list, snowballingrepparttar 121855 problem into a mass of junk mail in seconds. When my autoresponder replied torepparttar 121856 list of 30,000 angry spam recipients over and over with "thanks for subscribing", many ofrepparttar 121857 spam victims figured I wasrepparttar 121858 culprit inrepparttar 121859 whole mess! And let me tell you, there are more nasty people out there than I imagined.

If I had a nickel for every cuss word and threat that came in overrepparttar 121860 weekend I could retire today. And I can understand why so many of these people were upset, but unfortunately their anger was misdirected at a fellow innocent bystander.

Now let's get torepparttar 121861 main point of this whole story. I'm sure I can keep at least a handful of newbies from getting themselves in hot water like this website did.

I can also prepare my fellow "experienced" web marketers forrepparttar 121862 day when THEY arerepparttar 121863 recipient of misdirected anger due to spam.

OK, firstrepparttar 121864 lesson for newbies...

No matter how tempting it may seem to buy an email list and "broadcast targeted email to thousands", it is a trap. And it only takes one message to shut your site down. The sad part is that these bulk email CD's are promoted as "millions of targeted addresses" and you can get them dirt cheap, making them even more tempting. The problem is, nearly every bulk email list comes with a few features you are NOT being told about. For instance...

How To Go Long With Your Web Marketing

Written by Jim Daniels


If you've ever done any investing, you're probably familiar withrepparttar term "going long". In a nutshell, going long means investing for long-term profits. And it's probablyrepparttar 121841 safest, if not surest way to make money in a sometimes volatile arena,repparttar 121842 stock market.

Today I'd like to show you how to apply this powerful strategy to your Internet marketing campaign.

As I'm sure you are aware by now, there are a multitude of ways to invest in your Internet marketing. Many ofrepparttar 121843 strategies will yield immediate results, howeverrepparttar 121844 results will be short-lived.

An example of a short-term marketing strategy is buying advertising. While you DO need to purchase SOME advertising, if you rely solely on this strategy you'll see a disturbing trend develop at your site -- whenever you advertise less, your site traffic will come to a near stand-still.

Another example of a short-term Internet marketing strategy is bulk email. Here's why...

When you use bulk email, you blast your message to thousands of email addresses, filterrepparttar 121845 myriad of complaints, and hope for a few sales mixed in. There is absolutely no positive long-term effect on your business. Perhaps you make a few sales but you've made zero long-term investment in your business.

So how does one diversify their Internet marketing portfolio and GO LONG with their promotion strategies?

Perhaps you already knowrepparttar 121846 answer. Let's test your knowledge, shall we!

Ofrepparttar 121847 following low-cost Internet marketing strategies, which TWO would haverepparttar 121848 longest positive result on your website traffic?

1. bulletin board and newsgroup postings 2. search engine ranking 3. banner ad buys and exchanges 4. building your own opt-in email list 5. sharing your web content with others

If you guessed number one, you're.... Wrong!

If you regularly make INTELLIGENT and HELPFUL posts to targeted bulletin boards and newsgroups, you can generate some traffic. However most boards purge posts frequently and withrepparttar 121849 growing number of boards out there, users rarely take time to search archives for answers.

If you guessed number two, you're.... Wrong Again!

Top ten search engine rankings are great, but unless you have time to maintainrepparttar 121850 listings you'll find that they can be hard to maintain. While I definitely recommend giving search engine ranking some consideration, especially when setting up a website, this strategy should be considered more of a continuing effort than a long-term strategy.

If you guessed number three... you're... Wrong Again!

As I mentioned atrepparttar 121851 top of this piece, you DO need to purchase SOME advertising, and banner advertising and exchanges can be a part of that. But if you rely solely on paid ads, you'll see less site traffic whenever your advertising slows.

All in all, items one through three above are good ways to promote your website... IF you haverepparttar 121852 right components set up at your site. If not, you may be wasting your time and money.

Cont'd on page 2 ==>
 
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