This article explains in detail various issues related to linking campaign that you will need to mount, to establish your worth in algorithms of search engines . Some of issues that we will be tackling in this & subsequent articles are:
-Creating one way incoming links to your site.
-The identification of resources to link.
-Evaluation of resources identified.
-How to approach others with your link requests( some samples).
-Where to put link link in your web site.
-Where should incoming link to your web site be placed in others site.
-The almighty anchor text.
-Linking software evaluation.
-The donts of linking campaign.
-Sundry tips & trips.
-How to maintain linking ledger.
Before we begin with details of your linking campaign(LC) we are assuming that your site has some great content or some good tool or something which creates unique value(UV) for visitors. Remember to keep UV as lynchpin of your web site linking strategy. Think about is like this. Would you want to link to someone who doesn’t have anything of merit on his or her site.
Hence first step should be to set up your house properly before inviting others (SE, editors & web masters).
Now that you have created noteworthy inducements lets get started with LC. Pls remember that one good quality incoming link is better than 100 inferior quality incoming ones. The quality of linking campaign is very (allow me top add one more very) very important.
First item on agenda is to generate & create one way incoming links into your web site. These links are at highest priority as far as our LC goes. This is because SE sees them as they are: one way links. This gives it a significant vote. In other words SE knows that you have not traded a link Some one has found genuine merit in your web site & has linked to you. They value that link higher than others (all others remaining equal).
Hence our first effort should be directed towards creating these. Now some of ways to do this is: