One Short Story, Three Very Important Lessons

Written by Joe Chapuis

I buy a lot of books online. So many, in fact, that I built my own website ( which searchesrepparttar big online stores and locatesrepparttar 127450 best prices for me. It's nothing fancy, but it doesrepparttar 127451 trick.

The other day, I received an inquiry from someone representing another online book retailer, requesting that I add their store to my roster. So I checked them out.

My first impression was, "Ah, yes, I remember them". I had been there before but had departed after several seconds, without venturing pastrepparttar 127452 home page. I couldn't remember why. I investigated, and here's what I discovered this time:

Onrepparttar 127453 top left, there's a button that says "Save on Christian Books, Music, and Bibles". The top right says something about "Desecration". I also noticedrepparttar 127454 word "FaithPoint" mentioned a few times.

After a quick view ofrepparttar 127455 site I jumped to this conclusion: It's a bookstore specializing in Christian books and religious products. Perfect, if only I had a hankering for, let's say, an audio version ofrepparttar 127456 Bible on CD.

But, upon further investigation, I discovered something fantastic:

They actually had a great inventory of all kinds of books - not just religious titles. New books, used books, and hard-to-find books. (Who would have known? Why did they hide it? Did they even KNOW they were hiding it?) But, here'srepparttar 127457 kicker...

Every title I searched was at least 10% cheaper than could be found at (you getrepparttar 127458 extra discount when you purchase a $5 membership - but I think it's worth it.) In addition, they had titles I had previously searched at Amazon, but couldn't find. They even offered something I have yet to see online:repparttar 127459 ability to order individual issues of magazines (not just subscriptions).

I decided to go shopping.

After filling up my cart with five magazines and a wee tiny book, I was a bit surprised to seerepparttar 127460 total price considerably higher than I expected. When I got torepparttar 127461 bottom ofrepparttar 127462 list, I sawrepparttar 127463 shipping charge for UPS ground service (3-7 business days - ugh) was almost ten bucks ($3.25 plus $.99 per item). For what? A few magazines and a book? These items would probably fit in a USPS flat rate envelope for three and change.

What makes this emailed sales letter hypnotic?

Written by Joe Vitale

I sentrepparttar following short sales letter by email to my own list of some 800 names. There was an immediate boost in sales. had to back-orderrepparttar 127449 book I was selling inrepparttar 127450 letter. My publisher's online server went down due to allrepparttar 127451 orders they got at once. But something even more shocking happened.

Many people wrote to me and actually asked how I was able to *make* them readrepparttar 127452 letter. They said they couldn't stop reading it! Others said they felt compelled by some unseen force to read every word of it. Still others just mindlessly readrepparttar 127453 letter but then automatically---as if obeying a subliminal command---went to and orderedrepparttar 127454 book I was selling. Afterwards, they wrote me and confessed they felt they had been "hypnotized."

What inrepparttar 127455 world makes this letter so hypnotic? Read it and see what you think:


I was nearly in tears...

Dear Friend:

I was just inrepparttar 127456 bathroom, reading a letter from my sister, when I got torepparttar 127457 line...

"I got your book and I read it and I thought it was great. And after I read it, I went out and got myself a new car."

I thought she was kidding. My sister has been on welfare, struggled to raise three kids, been wrestling with health problems, and has fought toe to toe with poverty for years. I wrote my latest book, "Spiritual Marketing," for her, in an attempt to help her.

But it wasn't until moments ago that I discovered that my book had such a profound impact on her that she not only read it, and liked it, but she went out and made a dream of hers come true.

Later inrepparttar 127458 same letter she wrote, "Dad read your book before I did and he knew I wanted a new car and he told me that once I read your book he would guarantee that I would buy a new car."

That's even more unbelievable. My father has never even acknowledged receiving any of my books, let alone takenrepparttar 127459 time to read them. But he read "Spiritual Marketing," and it apparently had an impact on him, too.

I'm sharing all of this with you today because you are someone on my personal email list, and this is personal news which I think can inspire others to go for, and get, their dreams. Whether it's a new car, a new house, more money, real love, or happiness in this moment, it's all possible.

Just ask my sister.

Joe Vitale

PS -- now carries "Spiritual Marketing."


Well, what do you think? Why does this letter hypnotize people?

Here's what I think:

1. The headline, "I was nearly in tears...", which wasrepparttar 127460 subject line onrepparttar 127461 email I sent out, is riveting. People want to know why I'm nearly in tears. Did something bad happen? Or something good? Was I crying? Or laughing so hard I cried? Your headline has to be a gun in a prospect's face. While most headlines have to be benefit-oriented, curiosity-invoking headlines are proven to grab readers, too.

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