The other day, I received an inquiry from someone representing another online book retailer, requesting that I add their store to my roster. So I checked them out.

My first impression was, "Ah, yes, I remember them". I had been there before but had departed after several seconds, without venturing past home page. I couldn't remember why. I investigated, and here's what I discovered this time:

On top left, there's a button that says "Save on Christian Books, Music, and Bibles". The top right says something about "Desecration". I also noticed word "FaithPoint" mentioned a few times.

After a quick view of site I jumped to this conclusion: It's a bookstore specializing in Christian books and religious products. Perfect, if only I had a hankering for, let's say, an audio version of Bible on CD.

But, upon further investigation, I discovered something fantastic:

They actually had a great inventory of all kinds of books - not just religious titles. New books, used books, and hard-to-find books. (Who would have known? Why did they hide it? Did they even KNOW they were hiding it?) But, here's kicker...

Every title I searched was at least 10% cheaper than could be found at Amazon.com (you get extra discount when you purchase a $5 membership - but I think it's worth it.) In addition, they had titles I had previously searched at Amazon, but couldn't find. They even offered something I have yet to see online: ability to order individual issues of magazines (not just subscriptions).

I decided to go shopping.

Many people wrote to me and actually asked how I was able to *make* them read letter. They said they couldn't stop reading it! Others said they felt compelled by some unseen force to read every word of it. Still others just mindlessly read letter but then automatically---as if obeying a subliminal command---went to amazon.com and ordered book I was selling. Afterwards, they wrote me and confessed they felt they had been "hypnotized."

What in world makes this letter so hypnotic? Read it and see what you think:

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I was nearly in tears...

Dear Friend:

I was just in bathroom, reading a letter from my sister, when I got to line...

"I got your book and I read it and I thought it was great. And after I read it, I went out and got myself a new car."

I thought she was kidding. My sister has been on welfare, struggled to raise three kids, been wrestling with health problems, and has fought toe to toe with poverty for years. I wrote my latest book, "Spiritual Marketing," for her, in an attempt to help her.

But it wasn't until moments ago that I discovered that my book had such a profound impact on her that she not only read it, and liked it, but she went out and made a dream of hers come true.

Later in same letter she wrote, "Dad read your book before I did and he knew I wanted a new car and he told me that once I read your book he would guarantee that I would buy a new car."

That's even more unbelievable. My father has never even acknowledged receiving any of my books, let alone taken time to read them. But he read "Spiritual Marketing," and it apparently had an impact on him, too.

I'm sharing all of this with you today because you are someone on my personal email list, and this is personal news which I think can inspire others to go for, and get, their dreams. Whether it's a new car, a new house, more money, real love, or happiness in this moment, it's all possible.

Just ask my sister.

Joe Vitale

PS -- Amazon.com now carries "Spiritual Marketing."

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Well, what do you think? Why does this letter hypnotize people?

Here's what I think: