===> Inadequate Keyword Research

Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest some time to insure you’re focusing on most traffic laden keywords?

Especially when typically plural form of a keyword phrase generates way more traffic than singular form. For example "dog dishes" rather than "dog dish".

Yet just this week I was asked to look at a site that had focused on singular form. Evidently owner hadn’t bothered to do any digging to make sure that was their best keyword move.

Look, you’ll never know for sure unless you research it. Besides, you can access Wordtracker, tool of choice for what? a measly $7 a day.

Even better here’s a quick and dirty way to get most out of that day.

Search for your target keyword in Google.

Visit top ranking sites. Use "View Source" feature of Internet Explorer to check out keyword meta tag of each site. You're looking for a site listing lots of keywords there. Do this with each of top listings or until you find one stuffed to gills with keywords. Ah-ha! There’s your starting point for your list of likely keyword phrases.

Repeat with a couple of other sites and you’ll soon have a long list of candidates to check out in Wordtracker.

Enhance your list further using this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

It will give you more keyword ideas from Google and Overture.

Now you’re ready for Wordtracker.

Once you’ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.

That gives you strongest keywords with most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was "quick and dirty" didn't I? However if you want another approach that improves on KEI there’s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)