My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
===> Inadequate Keyword Research
Hey! If youíre going to spend hours developing a web site, isnít it smart to invest some time to insure youíre focusing on most traffic laden keywords?
Especially when typically plural form of a keyword phrase generates way more traffic than singular form. For example "dog dishes" rather than "dog dish".
Yet just this week I was asked to look at a site that had focused on singular form. Evidently owner hadnít bothered to do any digging to make sure that was their best keyword move.
Look, youíll never know for sure unless you research it. Besides, you can access Wordtracker, tool of choice for what? a measly $7 a day.
Even better hereís a quick and dirty way to get most out of that day.
Search for your target keyword in Google.
Visit top ranking sites. Use "View Source" feature of Internet Explorer to check out keyword meta tag of each site. You're looking for a site listing lots of keywords there. Do this with each of top listings or until you find one stuffed to gills with keywords. Ah-ha! Thereís your starting point for your list of likely keyword phrases.
Repeat with a couple of other sites and youíll soon have a long list of candidates to check out in Wordtracker.
Enhance your list further using this tool:
It will give you more keyword ideas from Google and Overture.
Now youíre ready for Wordtracker.
Once youíve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.
That gives you strongest keywords with most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was "quick and dirty" didn't I? However if you want another approach that improves on KEI thereís a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)
Anyway, once you're sorted your keywords in some way to highlight most profitable, simply take top 25 on list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get ball rolling.