You're still reading–so I know my title grabbed your attention.
Why? Because it 'packed a punch.' You have three seconds to nab your reader in any written communication. Do it with a smashing title or headline! This secret technique, when used properly, practically guarantees that he or she will stay with you till last line of your cover letter, article, or report.
How does this little secret apply to a resume cover letter? I'm glad you asked! Put it at top of your next job-search cover letter and you'll attract employer's undivided attention. Without this powerful little gem, however, you risk being a victim of 'scan and trash' syndrome.
Why do I use phrase, "Killer Secret?" To make my point. It's an attention-grabber! I got your attention and curiosity. You can lasso same things from your reader.
When it comes to cover letters, however, use of a headline is hardly a theory. It's a FACT that everyone is attracted to books and articles and letters that have a title that sizzles like a burger on a grill!
People today pick up a magazine, newspaper or advertisement, scan first and read later. You can stop that process cold. A strong headline that 'jumps' off page of your cover letter will keep them reading your writing. And if you're trying to land a job interview, what could be more important than riveting person to your every word?
Imagine results you'll experience in your job search when your cover letter opens with an attention-grabbing headline that is so unique and so compelling that hiring manager cannot put it down? He or she will actually be excited to meet you, to discuss job, and to hand it over to you! Potential employees that show creativity and color in their communication are a boon to any company.