Sociologists have been studying buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain patterns in their shopping behavior.

One such pattern that has been noted many times is what is often referred to as "20-60-20 rule." There is no better way to describe this than to use an example of one test that was done to prove this rule.

THE TESTING STAGE

The sociologists had set up a stage to test buying behavior of consumers in a busy department store. What they did was rather fiendish once you step back to take a look at test.

In department store, they had set up a small stage with three stoves side-by-side. On each machine, they put a tag, which customer was to take to cash register for completion of their purchase. Next, they trained their hidden cameras to focus on stoves and activities of those folks who contemplated purchasing any of machines. Additional hidden cameras were stationed at checkout stand to correlate purchaser to purchase.

At end of one month, sociologists gathered tags that were taken to cash register to make determination as to which stoves were actually purchased.

This is where we expose fiendish scheme of these sociologists and purpose of their test. Each of three stoves was exactly same! The only difference between three machines were price differences on stoves!

One was priced low, one was priced mid-range, and other was priced expensive.

Without fail, 20% of all customers purchased most expensive machine shown. For these people, few took time to examine differences between units. Again without fail, another 20% spent little time studying differences between stoves, and then opted to buy cheapest one shown.

The people who conducted test were astonished to note that most people studied stoves with extreme care as if to learn difference between machines. Even after taking a long time to study three machines, a full 60% of customers bought mid-priced range!

The sociologists drew two conclusions from their test.

That is a darn good slogan for Power Linkers, because it hits nail on head. When you are marketing anything, of course your best bet is to reach every possible customer for your product with your message, right?

But if you are not a big multi-national corporation with millions of dollars to spend on flashy advertising, what are you going to do?

Well, internet is where little guys have had equal footing with big corporations from beginning. Remember big tech company crash when thousands of over-financed upstart internet companies went way of dodo? Who could forget that, right?

Those guys thought they could dominate on OUR turf if they threw money at problem like they do in offline world of television, radio, magazines, and newspapers. And experiment failed miserably. Only a few companies got through that fiasco, but not without some deep scars.

All while, people like me were watching and learning. And I realized then and there that battle for monster profits on web was going to be waged guerilla fashion.

Low budget, no budget, less money and more creativity involved, better! And that is how Power Linking was born. And that's why Power Linkers are "..everywhere you want to be."

If you put science of linking to use in a massive, systematic way, by studying your potential customers' habits and using this knowledge to be "everywhere they surf," you cannot help but blow your competition out of water.

There are billions of web pages on net. There are fewer super-high traffic places on net, but still a pretty mind-boggling amount. How many of them are you on?

How many sites with over 1 million visitors a month link to your website? Did you even think that was possible until I asked question?

How well do you know your customers and their surfing habits? If you sell horse blankets and many of your potential customers surf #1 horse lovers site online, what can you do to get exposure for your site there?

And if you say "Spend money on advertising" I am going to ask you to re-read what you just read above!

Get it out of your head completely, right now and for good, that you have to have money to make money. That you have to make a huge investment in hard cash to get exposure your site needs. That point could not have been made clearer by tech crash!

And when you don't have money to lose on mistakes already laid out before you on a silver platter, it is a cardinal sin to spend a DIME on advertising!