© 2004, John Calder http://www.TheEzine.netI know what you are thinking. "Why should I pay for content when I can get content online on any subject imaginable --- and I can get it for free?"
If you are running an online business and you are seeking information concerning how to take your business to
next level, you should not want anything but paid content. Why?
AN EXAMPLE FROM THE SHORT HISTORY OF INTERNET COMMERCE
Let's take a look at "FFA link farms" first. Along about 1997-98, someone came up with
idea of putting together a webpage that has 20 links on it for 20 separate businesses.
By providing a 25 word description, each link made its own contribution to permitting
page to deliver up to 500 keywords to
search engines, and to provide an opportunity for website owners to gain additional visitors to their websites.
Soon, hundreds of thousands of people were utilizing free-for-all link farms to promote their businesses, providing tons of junk to
search engine databases.
Eventually, spider search engine managers realized that
key to their own success was high-quality, content-related, search results. As a result,
spiders blocked
FFA link farms from their database, and penalized people who utilized them on their websites. Soon, whole domains were blocked from
search engine databases as a result of their utilization of FFA link farms.
When only 200 people used
FFA link farm approach to promote their businesses,
idea was useful and perhaps even very effective. But once
idea was advertised and hundreds of thousands of people were using
system,
system lost all of its original value.
If this concept was kept between its first 200 participants, then
idea could have still been producing tremendous results for its users. Instead, it was turned over to
masses that sucked all of
life out of
value of
program.
EVEN SEARCH ENGINE OPTIMIZATION SPECIALISTS HAVE COME FULL CIRCLE
A few days ago, I read a note from a SEO specialist about how she had looked at a site she had optimized many years ago. She was stunned to realize that in those early days that she had stuffed keywords into
ALT tag connected to
images on
web page.