Old Meets New in the Web Store Business Plan

Written by David Johnson

E-commerce may be revolutionizingrepparttar wayrepparttar 109074 world does business, but it shouldn’t change your approach to writing a business plan. Whether you’re starting a Web store from scratch or taking an existing outfit online,repparttar 109075 basic elements of your business plan will be no different from a traditional small-business plan.

Those basic elements, according torepparttar 109076 Small Business Administration, are a description ofrepparttar 109077 business, a marketing plan, a management plan and a financial plan. Consider each element inrepparttar 109078 context of a Web store and you’ll develop a business plan that can’t lose. Here are some tips to get you started:

Business Description Definerepparttar 109079 products and services you’ll be selling online and evaluate your strengths against online and offline competition. Describe your Web store content —repparttar 109080 information on your site that merchandises your product or service. Exactly what kind of content do you expect to provide, and how will it relate to your product or service?

Marketing Plan Clearly define your target customers, and definerepparttar 109081 advertising and sales plans required to reach them. As you formulate your marketing strategy, considerrepparttar 109082 online surfing and shopping habits — as well asrepparttar 109083 general usability concerns — of your customer base. For example, what Internet technologies (browser brands and versions, connection speeds, etc.) do your customers probably use? Do they want community features, such as message boards and live chat? Are they open to “push” marketing, such as e-mail promotions and newsletters? (Find out more by visiting www.workz.com/attract/home.asp.)

Selling - Blending E-Commerce and Store Front Sales

Written by John Warzecha

There seems to berepparttar misguided suggestion that e-commerce, buying or selling onrepparttar 109073 Internet, will very soon surpass regular means of retail such as department stores. Nothing could be further fromrepparttar 109074 truth. The e-commerce industry should check outrepparttar 109075 number of people that wander through shopping malls on weekends. Is a company like J.C. Penny, Zellers or Wal-Mart closing their doors and meekly walking off intorepparttar 109076 sunset? No- they are expanding, rebuilding, renovating and opening new outlets in an attempt to maintain and expand their customer base. Internet marketers must dorepparttar 109077 same thing. Even thoughrepparttar 109078 electronic medium is gaining increasing importance, and there are some very impressive numbers being put up, there is still a major concern about such things as transferring credit information and dealing with an impersonal operator attached to some keyboard acrossrepparttar 109079 world. Not every business can have a retail outlet, because some businesses are only amenable to on-line sales, but those that do have a retail outlet, should not only be involved in directly marketing their products through their web sites, butrepparttar 109080 sites should be constructed so that buyers who want to seerepparttar 109081 product will go their outlets first. Many people want to seerepparttar 109082 products in front of them. They want to see them, compare them to other products, perhaps see how look beside other items, especially if they are outfitting an office. They may even want to do a little haggling which is difficult to do on-line. For example, if you have an Internet site where you sell computers and also a retail outlet, you must be prepared to deal, not only withrepparttar 109083 customer who is willing to buy on-line, but alsorepparttar 109084 customer who wants to go and kickrepparttar 109085 tires-so to speak. Provided thatrepparttar 109086 techno-babble has been kept to a minimum, an individual, after checkingrepparttar 109087 web-site, will come to you with his initial request. Now that number that has been recorded as a hit on your web site is someone standing in front of you. He wouldn't be there unlessrepparttar 109088 web-site had done an initial selling job. He is there to buy. This is whererepparttar 109089 true selling begins. As I discussed in previous articles- this isrepparttar 109090 opportunity to learn something aboutrepparttar 109091 customer. Some ofrepparttar 109092 best sales individuals I know have a tremendous capacity to ask questions and then shut up and listen. They know who they are talking to; know what they what, and they have learned this by listening after asking some questions. You now have that same opportunity While you are finding out what he wants, you must also discover his hot buttons. You must assess his needs, but more importantly, listen to what he wants. It has been the

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