There are many effective on-line promotion techniques. Everyoneıs using them. In fact, they are being used so much some are becoming less effective. Itıs getting more difficult to break through all on-line advertising clutter and build your business.
Direct mail advertising. Direct mail combines targeting of on-line marketing with longevity of off-line marketing. Your mailing list can be targeted to your prospectıs demographics, geographics and interests. And because mailers are tangible they demand attention and can be kept as a reminder.
Our clientıs have had most success with postcard mailings. These mailings have a big impact for a smaller price tag. Thereıs no envelope to print, stuff or open. The message is immediately there to capture readerıs attention.
Your mailing can be a one-time event or a series of mailings. In our experience a long-term direct mail campaign is most effective. Each successive postcard generates more results because your name and message becomes recognized and remembered.
Hereıs a checklist for developing your next mailing. Read whole list before you begin a direct mail campaign. There are a lot of details to manage, and you donıt want to miss an important one:
1. Selecting A List Be sure to choose a reliable source that guarantees list.
o Is it targeted to your exact audience by income, gender, location, or interest?
o Will list broker/source reimburse you for bad addresses?
o How often can you use list? Is it time or use limited?
o What is source of this list? Magazine? Database? Phonebook? Membership?
o What format can you get it in? DB? ASCII? Labels? Tape? Diskette? CD?
2. Designing A Postcard Choose a firm that understands postcard design. Avoid cramming too much in. If you have a lot to say, break it out over a series of mailers.
o Does it meet postal requirements?
o Are you using color and graphics effectively?
o Does your headline capture reader?
o Do you tell them what you want them to do? (visit your site!)
o Is your message simple and clear?