Offline Promotion: 45 Places Your URL Should Be Seen or Heard

Written by Wild Bill Montgomery

1. Answering Machine 2. Address labels 3. Billboards 4. Brochures 5. Business Cards 6. Catalogs 7. CD ROM Presentations 8. Christmas Cards 9. Classifieds 10. Company/Personal Cars 11. Coupons 12. Co-Workers 13. Checks 14. Envelopes 15. Existing customers 16. Fax sheets 17. Flyers 18. Freebies & Giveaways 19. Friends 20. Interviews 21. Invoices 22. Leaflets 23. Media Kits 24. Newsletters 25. Newspaper Ads 26. On Hold Messages 27. Packaging 28. Personal Mail 29. PhoneBook Listings 30. Postcards 31. Posters 32. Press Releases 33. Print Ads 34. Products 35. Promotional Materials 36. Radio Ads 37. Receipts 38. Reorder Forms 39. Sales Letters 40. Stationery 41. Storefront 42. Television Ads 43. Trade Shows 44. Uniforms & Hats 45. Your Home

Here's a couple of Bonus Tips and Ideas!

A. Contact Radio & TV Stations and offer to write a Free "advice or tips" column.

B. Join Your Local Chamber of Commerce and other Commerce related organizations.

C. Schedule free offline classes and teach people how to use their computer, software or navigaterepparttar Internet.

D. Write a tips booklet and offer to mention each business inrepparttar 124488 booklet for letting you drop them off for counter or bagging distribution.

Using Direct Mail Promotion to Build On-Line Traffic

Written by Phil Sasso

There are many effective on-line promotion techniques. Everyoneıs using them. In fact, they are being used so much some are becoming less effective. Itıs getting more difficult to break through allrepparttar on-line advertising clutter and build your business.

The solution?

Direct mail advertising. Direct mail combinesrepparttar 124487 targeting of on-line marketing withrepparttar 124488 longevity of off-line marketing. Your mailing list can be targeted to your prospectıs demographics, geographics and interests. And because mailers are tangible they demand attention ­ and can be kept as a reminder.

Our clientıs have hadrepparttar 124489 most success with postcard mailings. These mailings have a big impact for a smaller price tag. Thereıs no envelope to print, stuff or open. The message is immediately there to capturerepparttar 124490 readerıs attention.

Your mailing can be a one-time event or a series of mailings. In our experience a long-term direct mail campaign isrepparttar 124491 most effective. Each successive postcard generates more results because your name and message becomes recognized and remembered.

Hereıs a checklist for developing your next mailing. Readrepparttar 124492 whole list before you begin a direct mail campaign. There are a lot of details to manage, and you donıt want to miss an important one:

1. Selecting A List ­ Be sure to choose a reliable source that guaranteesrepparttar 124493 list.

o Is it targeted to your exact audience by income, gender, location, or interest?

o Willrepparttar 124494 list broker/source reimburse you for bad addresses?

o How often can you userepparttar 124495 list? Is it time or use limited?

o What isrepparttar 124496 source of this list? Magazine? Database? Phonebook? Membership?

o What format can you get it in? DB? ASCII? Labels? Tape? Diskette? CD?

2. Designing A Postcard ­ Choose a firm that understands postcard design. Avoid cramming too much in. If you have a lot to say, break it out over a series of mailers.

o Does it meet postal requirements?

o Are you using color and graphics effectively?

o Does your headline capturerepparttar 124497 reader?

o Do you tell them what you want them to do? (visit your site!)

o Is your message simple and clear?

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