Offline Marketing for Online Home Based Businesses

Written by Paul Jesse

Copyright 2005 Paul Jesse

When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. Remember, that simply because your business is online does not mean you are restricted to simply advertising online. There are millions of people that are not online enough to actually see your offer and will respond better to other methods.

First of all,repparttar most important tip for offline promotion of your web page is your URL. You want your URL to be easily remembered, so it is important to be creative when creating your URL. Then, when you have decided onrepparttar 137743 perfect, catchy URL, it is even more important to make sure that it is distributed inrepparttar 137744 offline world. There are many ways to do this. One, your URL should be on all stationary, invoices, and all written communication should have your URL, even onrepparttar 137745 back of envelopes you use to pay bills. This is important becauserepparttar 137746 more people see your URLrepparttar 137747 more likely they will be to remember it.

Many people create billboards that have a large URL and nothing else, this creates curiosity and people will often times go and check it out just to ease their inquisitiveness. Also, large business magnets forrepparttar 137748 side of your vehicle is a good idea because they can easily listrepparttar 137749 web page address, plus any other information, and can easily be changed if there is a change to your business.

RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It

Written by Cory Threlfall

Copyright 2005 The IWE, LLC. All Rights Reserved.

RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool onrepparttar NET and for Internet marketers aroundrepparttar 137742 world,repparttar 137743 question is...

... "Are you using RSS to syndicate your content?"

When I first stumbled across RSS syndication while surfingrepparttar 137744 net, it peeked my curiosity torepparttar 137745 point where I couldn't help myself, but, to look into this new form of site promotion further.

What I found out about this new technology will absolutely changerepparttar 137746 way you keep in touch with your subscribers and/or readers, in many ways, for years to come.

Just to keep up withrepparttar 137747 times I recently built a webpage for my website specifically to promote my RSS feed in order to take on new subscribers, and... most important of all, to put this new technology torepparttar 137748 test.

Here's what my webpage looks like if you decide to build your own dedicated webpage for your RSS feed. I highly recommend you do, but, that's just me.

If you do decide to build one, make sure you give your subscribers and/or readers options.

Now, for those of you who aren't quite up to speed on what RSS is, here's a quick definition for you:

RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary", andrepparttar 137749 XML extension isrepparttar 137750 format used for distributing your news headlines viarepparttar 137751 Web, which is known as Syndication.

Syndication is whererepparttar 137752 TRUE power of RSS is unleashed, getting your message acrossrepparttar 137753 web in an Instant to your subscribers and/or readers.

That'srepparttar 137754 basics of RSS(Real Simple Syndication).

Now, forrepparttar 137755 rest of this article I want to focus onrepparttar 137756 "10 MOST Powerful Reasons WHY You Should Be Using It".

So, with that said, let's go to reason #1.

Reason #1. RSS Streamlines communication.

RSS streamlines communication betweenrepparttar 137757 publishers and readers making it easier forrepparttar 137758 subscriber to receive your content.

Reason #2. Readers can Opt-In to feeds.

RSS givesrepparttar 137759 subscriberrepparttar 137760 ability to Opt-In torepparttar 137761 feeds they are interested in andrepparttar 137762 ability to Opt-Out if they wish through there RSS reader just like an auto-responder.

Reason #3. You don't have to maintain an RSS feed.

This is a great time saver forrepparttar 137763 busy marketer because RSS is a great communication supplement that doesn't burdenrepparttar 137764 publisher with having to maintain a "List" or having to follow strict privacy rules.

Reason #4. You haverepparttar 137765 ability to Syndicate your content.

This is whererepparttar 137766 TRUE power of RSS comes into play because RSS gives yourepparttar 137767 ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your contentrepparttar 137768 exposure it deserves.

Reason #5. Broadcasts your Sales and Specials.

RSS gives yourepparttar 137769 ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.

Cont'd on page 2 ==> © 2005
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