Offline Advertising Tips

Written by Anita DeFrank

Since most of us are always online and our business is online, we often forgetrepparttar importance of advertising our business offline. Print advertising can be one ofrepparttar 124426 best forms of advertising for your buck. Why? Well, with print advertising it's inrepparttar 124427 form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates You want to be sure to include an expiration date so thatrepparttar 124428 possible customer sees that there is a limited time BUT don't makerepparttar 124429 date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not berepparttar 124430 "right time" forrepparttar 124431 possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads If you have anyway of tracking your ads, use it. A couple of ways you can do this is:

1)Haverepparttar 124432 customer email/call/mail their orders to you. 2)Have a special code they need to use to receiverepparttar 124433 special. Use a different code for each advertising campaign you use. If you don't haverepparttar 124434 ability to use coupon codes you might want to check out which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies! 1) Offerrepparttar 124435 prospective customer a free gift with their purchase. 2) Have them email/call/mail for a free sample. 3) When you send them their free sample, send them a card for another free sample to give to a friend. 4) Haverepparttar 124436 ad offer free shipping and handling. 5) Offer a "Buy One Get One Free" Promotion. 6) Have them contact you for a free catalog.

How to Write Your Way to More Quilting Business

Written by Chuck Smith

So, you've opened up your quilting business?

You're in a good location, provide a superior product and offer compelling prices. Yet, somehow, you'd like to see more people frequenting your quilt shop or signing up for your quilting classes, taking advantage or your machine quilting services, or purchasing your quilts.

One way to achieve your quilting business goals is to write articles.

If you've never fancied yourself as much of a writer, don't worry. If you've got news, there's a good chance that someone will want to read it, and therefore, your local paper will want to publish it.

The obvious question is: "How do I get started?" Well, it's a lot easier than you may think. First of all, you need to have a newsy and interesting angle to your potential story -repparttar kind of thing editors will be glad to publish.

Are you a brand new quilting business, perhapsrepparttar 124425 first in town?

Do you provide special workshops on quilt making?

Have you expanded your quilting product or service offerings?

Have you contributed qulits to a noteworthy cause?

Do you use unusual fabrics to make your quilts?

Does your machine quilting business offer special services?

Have you ever sold a quilt to a celebrity?

If you can answer "Yes!" to any or all of these questions, then you can potentially write an article that would be of interest to an editor at one of your local papers.

There are two ways you can go about writing an article for your quilting business. The first option is if you writerepparttar 124426 article and then askrepparttar 124427 editors at your local papers whether or not they would be interested in publishing it. The second option would be to first contact local editors and ask if they would be interested in your article if you write it.

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