Offers that Turn Lookers into BuyersWritten by Marcia Yudkin
Offers that Turn Lookers into BuyersIf you're getting only a sluggish response for a product or service that people genuinely need, wake buyers up by spicing up your offer. I've seen losing propositions become winners with these kinds of changes, which in most cases cost you nothing: 1. Guarantees. With a strong, simple guarantee, you can overcome doubts of people who have not done business with you before, and calm down worriers who don't act when they can think of too many "what ifs." The guarantee does not have to promise a refund. Someone hiring an exterminator service wants those darned critters out, not their money back. "We guarantee you'll be pest-free for a year, or we'll come back and spray again for no extra charge" is thing to promise them. Direct-mail professionals tell us that a one-year guarantee sells better, with fewer refund requests, than a thirty-day guarantee, and a lifetime guarantee does even better. 2. Package deals. If you sell office supplies, you might think that folks going back to school know how to select what they need. Perhaps, but why not make things easy for them -- and more profitable for you -- by shrink-wrapping three spiral notebooks, two packets of pens, a pocket calendar and several semi-necessary items together in a Back to School packet? This often persuades people to spend more than they would on separate items. The same principle applies to services, where you can mobilize people who shy away from hourly fees with fixed- price bundles: only $350 for a will and a consultation on estate planning. A name makes your bundle more appealing: $150 for "Get Organized Special."
| | The Top 10 Reasons Why a Manager Would Want to Learn Emotional IntelligenceWritten by Susan Dunn, The EQ Coach
1. Managers are called upon to make decisions. Primitive emotions, unmonitored, automatic, powerful and not always conscious can “hijack” us making us react thoughtlessly to people and situations instead of thinking through a situation and responding with good judgment.2. 67% of qualities needed for success are emotional intelligence competencies. 3. EQ will increase you effectiveness with people both at work and at home . 4. Honing your EQ competencies will allow you to act more responsibly and more intentionally. Intentionality means meaning what you say, and saying what you mean, AND being accountable for your motives. In a position of responsibility, you need to be aware of you’re motives behind your actions. 5. Increasing your EQ gives you more creativity and flexibility so you can generate options and problem-solve more efficiently and effectively. 6. Emotions are contagious; this is part of “primal leadership.” The more you increase your own skills, better you’ll be able to pass on what you’ve learned, model emotional intelligence, and empower your employees.
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