2. You can use news links for automated news updates or , another nice features are jokes, quotations, tips. (do a little brainstorming and send them to me)

3. Have you ever revisited a site and wondered whether any thing not readily visible has changed? Put up an "update" or "what's new" section so people don't have to search for new content(the next site is only a click away).

4. Use a tiny image or text link that say "New" or "Update"

5. Put all of your new content at top or bottom or in a designated section and don't keep moving section around, again always use same location so visitors don't have to search or click away from your page

Answer: cookies

Cookies? Yes. Let me explain...

=> COOKIES EXPLAINED

A "cookie" is simply a small piece of text information which a web server stores temporarily with your web visitor's browser. (Note: cookies are *not* programs.) This means your visitor's browser remembers some specific information which web server can later retrieve.

So cookies simply allow your site to store information on your visitor's computer for later retrieval.

A basic example of a cookie in action can be found here - http://members.rediff.com/lc/cookies.htm

Another example is "online shopping mall" that uses cookies to add items to a user's "shopping cart" as they browse. And I use cookies on my own website to make sure a pop-up window loads ONCE ONLY ( http://www.shoptour.co.uk/webmaster.shtml ).

=> WHY YOUR WEBSITE SHOULD USE COOKIES

Basically, cookies allow you to improve a site visitor's experience of your website. I've listed a few examples to show how this can be achieved:

* Cookies can store visitor preferences. This means you can present customised information to your visitor, as per their own requirements. (This is how portal sites like MSN work.)

* Cookies can pre-fill form fields for your visitor.

* Cookies can automatically login visitors to your site

* Cookies can provide visitor statistics and therefore help you understand your visitor's needs. Cookies can provide site metrics like unique visitors, average number of page-views, percentage of repeat visitors, et cetera. And cookie-generated statistics are much more accurate than using log files.

(Do remember though, that people sometimes share computers; some browsers are set to reject cookies; AND cookies can be erased.)

So not only are cookies an efficient way of keeping track of information, they also help personalise a site visitor's experience of your site.