Of Spam and Sandboxes

Written by Ross Lambert

Copyright 2005 Ross Lambert

About a month ago I hadrepparttar privilege of giving a demo ofrepparttar 141555 next version of Sonic Page Blaster torepparttar 141556 attendees at Yanik Silver’s “Underground Online Marketing Seminar”. I fielded a couple questions afterwards that bear a better treatment than I could manage onrepparttar 141557 spur ofrepparttar 141558 moment and in less than 60 seconds.

Q: If we create “feeder” sites that point to our main sales page or “money site”, won’t they be adversely affected by Google’s sandbox?

A: Let’s first define what we mean byrepparttar 141559 “Google sandbox”. Overrepparttar 141560 last seven months or so it has become apparent that new web sites do not tend to show as high a page rank as older established sites. The reason for this is not a raw prejudice against new sites. According to my sources, it is instead an attempt byrepparttar 141561 search engine giant to discountrepparttar 141562 effect of reciprocal linking, especially paid linking. If links cost you money and they have no immediate effect, chances are most people will abandonrepparttar 141563 practice.

And that’s exactly what Google is hoping for. Frankly, I understand and support this move. The reason is that Google’s motives and mine coincide. Google is trying to make sure they returnrepparttar 141564 most relevant and highest quality results available for a given search term. If I haverepparttar 141565 most relevant and authoritative web site for a given subject that encompasses those same search terms, I want Google to return my results atrepparttar 141566 top ofrepparttar 141567 heap. I don’t want spammy link farms to change this.

The key is quality. Really, over time,repparttar 141568 best search engine marketing strategy is to create a killer web site. Wouldn’t it be nice if allrepparttar 141569 energy we direct towards search engine optimization could instead be focused onrepparttar 141570 quality of our web site? Google feelsrepparttar 141571 same way, believe me, andrepparttar 141572 refinements they make to their alogorithms are designed to move in that direction. For that reason alone,repparttar 141573 quality and focus of your web site is your best long-term SEO play.

Q. Could automatically generated web pages be penalized as "spam" by search engine spiders?

A. I call Sonic Page Blaster “SPB” a lot, and I definitely don’t think ofrepparttar 141574 “S” as standing for “spam”. Onrepparttar 141575 contrary, Sonic Page Blaster simply saves you time in creating search engine-friendly web pages that contain really good articles that pertain exactly torepparttar 141576 content of your web site. No “automatic” content system can findrepparttar 141577 content that best fits your niche. You need to either write or findrepparttar 141578 articles that will help your web site visitors or subscribersrepparttar 141579 most. I know that a few ofrepparttar 141580 seminar attendees I talked to had spam-filled stars in their eyes when they saw SPB churn out a bunch of pages atrepparttar 141581 push of a button.

Trust me, you don’t want to go there. Google will eventually punish you in a big way.

Here are some rules that I believe will not only help your search rankings, but also driverepparttar 141582 right kind of traffic to your primary web site (atrepparttar 141583 seminar Jeff Johnson called these “money pages”).

1. Do not post duplicate content at multiple web sites, especially if you own them all, if they are onrepparttar 141584 same server, and if they link to each other. SPB makes it so easy to generate article mini-sites, why would you want to duplicate content, anyway? With SPB you have a huge advantage over those who have to manually create web pages. Use your advantage. Create many web sites that focus on narrow subject matters, each having their own set of articles.

Practical Strategies To Boost Your Ezine Readership

Written by Jeremy Hershberger

Copyright 2005 Jeremy Hershberger

Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them?

Maybe you have a list already operating that you want to enhance.

There are many practical methods available online that can be applied to either situation, some free and some not. This article will coverrepparttar basics of:

•Buying leads •Submitting to ezine directories

Buying Leads:

The easiest way to build your list is to buy “leads” from companies such as ListOpt or LeadFactory. Leads are people who have shown an interest in what you offer, and provide you their name and email address.

What you do is create an ad, usually about three lines long, 60 characters to a line, andrepparttar 141554 lead company will put your ad out onrepparttar 141555 Internet and capture potential prospects for you.

What you must absolutely avoid are companies who sell pre-assembled lists of email addresses. These addresses are not “opt-in”, and are not only worthless but can get you accused of spamming!

An “opt-in” lead is a person who has specifically seen YOUR ad and shown an interest in what you offer by giving out their email address JUST forrepparttar 141556 purpose of getting on your list.

It is important to distinguish between “single opt-in” and “double opt-in” when buying leads. Most good lead companies will offer both, double opt-in being slightly more expensive.

Inrepparttar 141557 case of single opt-in, when a potential prospect gives their email address in response to your ad, it is then supplied to you as-is. You don’t know for SURE thatrepparttar 141558 address you got really belongs torepparttar 141559 person who supplied it.

With double opt-in,repparttar 141560 lead company will send a “confirmation” email torepparttar 141561 address supplied by each potential prospect, requiring them to click a link to verify that they are indeedrepparttar 141562 owner of that email address. As you can imagine, double opt-in leads are more safe and secure.

NOTE: If you use an autoresponder like GetResponse to run your ezine, check your user settings to see if your list sends out a “confirmation” email to verify subscribers. If so, and if you buy double opt-in leads from a lead company, you will in effect be creating a “triple opt-in” process for your potential prospects! This may severely reduce your readership, as people will have to not only confirm their email address throughrepparttar 141563 lead company, but once again through your autoresponder. The idea is to only make them confirm once, so either buy single opt-in leads and have your autoresponder confirm, or buy double opt-in leads and don’t let your autoresponder confirm. Be aware that in GetResponse, once you turnrepparttar 141564 confirmation feature on, you cannot turn it back off, ever.

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