Oblivious Webmasters and E-zine Publishers Sitting on a 24 carat Goldmine!

Written by Duncan Carver

It continues to amaze me that everyday I see more and more webmasters and e-zine publishers still worrying aboutrepparttar high costs of online advertising and promotion when all this time they have been sitting on a 24 carat goldmine. A goldmine so valuable that it promises to end their worries for months if not years to come.

Asrepparttar 108543 webmaster of Carvers E-Book Marketing Center http://carver.bizland.com I see day after day visitors who are sitting on what promises to be one ofrepparttar 108544 most effective and exponentially growing free advertising mediums that they've ever explored. A free advertising medium that is so effective (unlikerepparttar 108545 majority ofrepparttar 108546 rest) that it literally made me drop all my other online ventures overnight and focus entirely upon e-book marketing.

Before I continue it would be best to explain a little about e-book marketing asrepparttar 108547 majority of online marketers that I meet seem to know little to nothing onrepparttar 108548 subject. To put it simply effective e-book marketing harnessesrepparttar 108549 power of giving away "substance for free" in an attempt to build ongoing trust and future purchases from potential customers. We see this everyday with major corporations such as Microsoft giving away free software and companies such as Hypermart that provide free web space in hope to on sell other products and services.

While many of us just can't afford to be throwing away such elaborate software products there is still room for even those onrepparttar 108550 tightest budget to harnessrepparttar 108551 same power and bring similar results asrepparttar 108552 major online players. How do we do this? E-book marketing of course!

E-Book marketing works in muchrepparttar 108553 same way as publishing an e-zine, helping to develop trust within potential customers and continually building on that trust by maintaining consistent interaction with your online business. Not only that but it also acts as an exponentially growing free advertising medium which literally pulls people to your web site.

Mark Joynerrepparttar 108554 CEO ofrepparttar 108555 Aesop Marketing Corporation (http://foreverweb.com) created his first e-book titled "Search Engine Tactics" a subject that is directly related torepparttar 108556 products and services that his company sells. Since its release in early 1998 it has now been downloaded over a million times which equates to 1 million readers! A fair estimate based upon independent research would be that at least 95% of those readers visited his web site and depending uponrepparttar 108557 conversion rate of his sales pitch atrepparttar 108558 time can you even begin to imagine how much extra revenue was obtained from his e-book?

Terry Dean of Bizpromo (http://www.bizpromo.com) has experienced similar results. Here is a direct quote ripped straight from his e-zine,"Web Gold" Vol. 2, #40, October 8, 1999:

"We produced our first electronic book for download back in December of last year. It was titled "101 High Profit Businesses You Can Start Online with Little Or NO Money." I announced it as a Christmas gift all of my subscribers could download. The first couple of months it was online, it received 500 to 2,000 downloads per week... I currently estimate that around 1/3 of my current business is still being generated by this one e-book being given away for free on hundreds of sites. I consider itrepparttar 108559 most valuable promotion my business has ever done!."

If You Can't Beat Them. . . Join Them!

Written by Kristie Tamsevicius

What do Internet marketers Rick Beneteau, Jim Daniels, and Marlon Sanders, and Mark Enlow have in common? They have all made their personal fortunes as authors of top-selling ebooks!

When Stephen King brought in $450,000 in a mere three days withrepparttar recent release of "Ridingrepparttar 108542 Bullet", he made it clear that ebooks SELL!

Like our pioneer forefathers, cyber marketers are struggling to learnrepparttar 108543 basics of survival onrepparttar 108544 Internet frontier. In desperation we tryrepparttar 108545 "marketing technique ofrepparttar 108546 week", only to see our efforts run dry.

Your experience and knowledge are priceless. Why not tap into that wealth of knowledge and profit from it? Truth is that dot comers are hungry for information on how to get ahead in business. When start ups jump into business; they lackrepparttar 108547 business savvy that only comes with real work experience. If you can help them JUMP that learning curve, you've got yourself a topic for a winning ebook.

=Tapping into this Powerhouse Promotion Tool=

Ebooks can be sent as attachment in an email, downloaded from a web site, or sent on disk inrepparttar 108548 mail! You can use ebooks to build your opt-in email list. You can even allow others to distribute it for you. This versatile format is well suited for electronic brochures, marketing tools, training tools, and for profit.

When used correctly, you can use them to:

- Generate sales leads - Educate prospects about your product or company - Teach a new procedure or technique - Build traffic on your web site when used as a giveaway - Get new ezine or newsletter subscribers - Reward customers who fill out a customer survey - Build your reputation as someone knowledgeable in your field - Enhance customer relationships - Increase profits by sellingrepparttar 108549 product itself

=Ebooks Pack a Powerful Punch Compared to Other Advertising =

It's no wonder that electronic self-publishing is becoming so popular. It is providing a whole new medium for sharing ideas and knowledge. Asrepparttar 108550 number of people with Internet access is growing,repparttar 108551 reach of ebooks is ever expanding too. What is unique and special about ebooks as a medium? What can ebooks offer that other mediums cannot?

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