The "old ways" of doing business have been on way out for years. Yet, training programs and consultants continue to do things way they've always been done. Maybe they're stuck in past. Maybe they're blind to facts. Or maybe they just don't want to change.
Whatever their reason for failing to deliver practical, real-world tools and systems that support your entrepreneurial growth, I can assure you that it's rooted in fact that these so-called experts don't recognize that there's a new business paradigm that has emerged — one that’s being defined by small-business owners.
(As big and dominant as they were, dinosaurs are no longer with us. I wonder if dinosaurs ever thought they'd become extinct.) For far too long, "big business" has received way too much attention from media, educational institutions, and training companies. According to data compiled by SBA, small businesses employ more than 50% of nation's nearly 111-million employees, and a staggering 99.7% of businesses in US are classified by SBA as "Small."
Yet, vast majority of trainings, workshops, and educational programs meant to help you grow your business still remain focused on traditional big-business "sheep-herding" model — with all its rigid idea-smashing, momentum-crushing baggage.
As a business owner, if you want to win big in this Marketplace of New Millennium, you'll need to attract, retain, and build relationships with your clients in a brand new way.
But to do that, you need a better way to grow and optimize your business than how "old guard" would have you think.
As an entrepreneur, you need an effective, yet flexible, approach to growth using YOUR system as THE system — not big-business "sheep-herding" model.
Here's what I mean …
Traditional education, average consultant, and most business development gurus all tout a highly regimented approach to growing a classical “top down” business. Like a massive ship steaming toward an iceberg, they find it nearly impossible to change course and adapt to fast, flexible structure of today’s small businesses.
And much like Titanic, they have challenge of momentum, ego of "expert" leadership, and tainted judgment about profitability because THEIR model for making money doesn’t match what really works for average small-business owner.
Still, if I were to profess that I had cure for diseased, business growth solutions of past, that new cure itself would be a disease because it forces your business reality into yet another mold.