ONLINE CLASSIFIEDS OUTCLASS NEWSPAPERSWritten by Matt Brodsky
Newspapers are taking a big hit around globe. They have lost nearly 5 percent of all their classified advertising, according to World Association of Newspapers (WAN). That’s front-page news for papers that rely on ads for their revenue. Their problem, say experts, is online classifieds, and problem is a major one. Classifieds on Internet surely are not going anywhere. On contrary, they’re becoming more convenient, more widespread, more cost-effective, and more profitable every day.Should you feel sorry for your local rag? No, of course not. There’s a reason online classified services are beating out newspapers. Internet classified services are better. They offer more of everything good—inexpensive ads, dependable privacy, and competitive bidding—and less of everything bad—dead-end phone calls, tiresome paper trails and legwork, and black ink on your hands. Buysellcommunity.com is a prime example of why classified services on Web are better. The site is an online oasis for buying, selling, and negotiating for anything from a pair of athletic shoes to a set of antique furniture, from a used automobile to a million-dollar property. For buyers, Buysellcommunity.com offers a virtual encyclopedia of items for sale. Unlike a newspaper, this Web site makes buying something as easy as logging onto Web. When you find something that gets your sales sense tingling, you can get in touch with seller in an instant. Ask him questions about item, barter on price tag, or make a deal right then and there. It’s all up to you. For sellers, Buysellcommunity.com gives you access to buyers outside of your neighborhood, even outside of your country. All you need to do is write up ad, perhaps attach a photograph, and wait for offers to come rolling in. There’s no middleman to go through before getting your ad published. What’s more, there are no fees at all for basic ads or for closing transactions. You can even leave your ad on site for up to 60 days, with free renewal.
| | Not Your Ordinary Fundraising IdeaWritten by ANNETTE T THOMAS
NOT YOUR ORDINARY FUNDRAISING IDEA By: Annette T ThomasWhen it comes to traditional fundraising campaigns their are literally thousands of ideas that organizations seeking to start a program can utilize. Traditional fundraising has always been to present program, get groups to sign up, and get patrons to purchase product. But, with advent of Internet, many such programs that have been a traditional face-to-face method have become more updated and accessible and even more creative. Even though means has changed, methods have not. Their are several key aspects in a solid, profitable, and mutually beneficial fundraising program that have not changed over time. First, The program has to be easy to understand. Those who would demonstrate program not only have to be trained, but they have to demonstrate program with ease. A program should not be complicated when main objective is to gain positve revenue results. The better prospect understands, better likelihood that product will be sold. Second, Profitability. Any program, wheather its a food drive, Girl Scouts, or casino night at local church, they are in "business" to make money. Their is one other dimension here, their has to be a fast turnaround in revenue earning. Not many programs realize a fast turnaround in their sales objectives. Some programs may take anywhere from 6 months to a year maybe more. It all depends upon marketing mix of production, packaging, pricing, and most important promotion. The program chosen also plays a factor. Salable. Uniqueness is good in a product, but true test of a product is its performance in marketplace. A product that is unique may not sell well if its not like by those who are considering its purchase. On other hand, its uniqueness may set it apart and it may realize its own niche. Products that have been around have made themselves known to public and have attained a niche that they are unforgettable.
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