OLD WAYS OFTEN TIMES PROVED TO BE THE BEST ALTERNATIVEWritten by Jinky C. Mesias
The most “in” today is doing business online. However, with vast number of sites offering same products as well as similar services just how can you simply set yours’ different from everyone else? Answer: ADVERTISING. Advertising is not a new concept in business. It’s as old as business itself. Some people may think that having a web site to promote their products and their services is enough but with all numerous considerations like page ranking, number of hits, linking requirements so forth and so on. Owning a web site would be in long run a very taxing venture. Another consideration in online business is hits that a web site is getting. These “hits” refers to number of web visitors that actually visit and really browse in entire content of site. But greatest consideration is not really number of hits web site gets but number of clients who actually purchased products and services from your site. Remember that your web site’s primary aim is to sell and not just to accommodate meddlesome web visitors. Advertising plays a key role in success of any business. However, there is this misconception that advertising is expensive. Although there is some truth behind this belief nonetheless it should be noted that there are also some form of advertising that are not as dear as you might think. Take for example business cards these are considered outdated but are very reliable form of advertising. Business cards should be an important part of any marketing plan. It is not as expensive as other form of advertising like television ads. Remember that a business man without a business card is like a soldier without a gun.
| | MORE ON BUSINESS CARDSWritten by Jinky C. Mesias
A business card is one of best forms of advertising ever developed. It is least expensive form of advertising compared to some other forms of promotional medium. Nonetheless, it is also most underrated one. People are not really aware of its potential in increasing sales. That is why they seldom give due consideration on materials to be used or even on information to be placed on their business cards. They have forgotten that mere exchange of business cards is already an implication of potential business transaction that may occur if not right now but in near future. Before you send your business card to your printers, have you ever wondered how clients perceived business cards? For clients, business cards served as their reference for contacting person or business specified in card. The business card is also their gauge whether they find a business worth their time or not. A one sided business card is already capable of getting you a sale but think of what a double sided business card can do. A double sided business card offers twice advantage. With a double sided business card you get to have an extra space to include other vital information about your business that will help sell your company to holder of card. Aside from that, important information found in your business card will greatly increase its value to its holder.
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