OK People - Let's Get Real! by Cathy Bryant Copyright 2003 http://www.homebizjunction.com
It's all about numbers - or so some ezine publishers would have you believe.
10,000 subscribers and counting! 20,000 subscribers and counting! 30,000 subscribers and counting!
You get picture...or do you?
Now let me ask you - how many of those are actually READING your newsletter? Do you even know? Have you checked?
You might really be surprised!
I've got bad news - especially for those publishers who use free ads to entice their readers to subscribe.
If your publication is business-oriented, you're lucky if 10% ever lay eyes on that wonderful work you labored so long over. And if it's filled with dozens and dozens of ads from all free and low-cost ad placement programs now available, I have three words for you -
- can you say, "scan and delete?"
Because that's exactly what majority of your subscribers are doing. I promise.
That is, those who are even GETTING your newsletter.
Now I know that most of you, especially ones who are currently still running those free ads, know that what I am saying is true.
Yet there are those among you that insist on hanging on to all those precious subscriber email addresses for dear life (even ones that have bounced five times) on outside chance that one day that email will gloriously begin to start accepting mail again and your count will be a true one.