OK People - Let's Get Real!

Written by Cathy Bryant

OK People - Let's Get Real! by Cathy Bryant Copyright 2003 http://www.homebizjunction.com

It's all about numbers - or so some ezine publishers would have you believe.

10,000 subscribers and counting! 20,000 subscribers and counting! 30,000 subscribers and counting!

You getrepparttar picture...or do you?

Now let me ask you - how many of those are actually READING your newsletter? Do you even know? Have you checked?

You might really be surprised!

I've got bad news - especially for those publishers who use free ads to entice their readers to subscribe.

If your publication is business-oriented, you're lucky if 10% ever lay eyes on that wonderful work you labored so long over. And if it's filled with dozens and dozens of ads from allrepparttar 124253 free and low-cost ad placement programs now available, I have three words for you -

- can you say, "scan and delete?"

Because that's exactly whatrepparttar 124254 majority of your subscribers are doing. I promise.

That is, those who are even GETTING your newsletter.

Now I know that most of you, especiallyrepparttar 124255 ones who are currently still running those free ads, know that what I am saying is true.

Yet there are those among you that insist on hanging on to all those precious subscriber email addresses for dear life (evenrepparttar 124256 ones that have bounced five times) onrepparttar 124257 outside chance that one day that email will gloriously begin to start accepting mail again and your count will be a true one.

Dig a Hole, Bury Your Bones!

Written by Sean Wu

As you may have heard, "The Money is inrepparttar List." It has been a widely accepted fact that in order to be successful online, you've got to have your own opt-in mailing list.

Whilerepparttar 124252 subject of successfully building a mailing list has been widely covered and discussed, it is surprising that very few ever mention about how to protect your hard-earned list.

Anyone who has been building a responsive mailing list for sometime will definitely recognizerepparttar 124253 time and effort that must be sacrificed in order to obtain thousands of subscribers. For new list builders, sometimes getting a few hundred subscribers means weeks of late nights and consistent promotional efforts.

Why then, do I always hear news about successful list owners losing their entire subscriber base due to a crash onrepparttar 124254 servers hosting their lists?

Recently, I've heard news of a successful list builder who have been building his list for over 5 years that lost his entire 10,000+ subscriber base due to an unrecoverable crash onrepparttar 124255 server his list was hosted on.

Whilerepparttar 124256 idea of losing 10,000+ subscribers almost overnight sends a spine tingling shiver throughrepparttar 124257 backs of most list builders, I rarely observe list owners making constant efforts to backup their lists. In most cases, it is only when they've heard about other people's tragedy that they run out and utilizerepparttar 124258 "backup" function on their listservers.

A targeted, highly-responsive mailing list can berepparttar 124259 most valuable asset for anybody's online business. Hence, I would expect successful list owners to guard their lists like a dog guarding its bone.

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