Nuthin' New Except Search Terms

Written by Stephan Miller

Is there such a thing as brand new search term? Something that has never been typed into a search engine box before. Yes, I know. I didn't think it was possible. The whole "nuthin new underrepparttar sun" thing. But it is. If fact I have seen stats on it, but can't remember where right now. It's not important. Somewhere inrepparttar 127853 range of 40% ofrepparttar 127854 keyword phrases typed into a search engine's box have never been used before. Now that's a search engine statistic that will get you thinking.

It will get you thinking that going to Overture an typing in a generic keyword like "reciprocal links" and then optimizing your page forrepparttar 127855 results will get you nowhere. Well at least it will get you a shot at 60% ofrepparttar 127856 search engine traffic. The 60% percent that everyone else is competing for. But what about that 40%? The 40% that you have no competition for because no one is optimizing their site for them. The 40% that arerepparttar 127857 real search engine users. The 40% that are ready to spend, if only they could find what they are looking for.

I realizedrepparttar 127858 importance of this 40% this weekend when I was searching for a simple script that could countrepparttar 127859 words and phrases on a page and returnrepparttar 127860 amount of one, two, and three word combinations on that page. A simple script that I did not haverepparttar 127861 time to write.

But in order to find this script, I had to push my way past a bunch of black hat seo pages to get to anything close to what I was looking for. Byrepparttar 127862 time I had found what I was looking for, I had about seven search terms inrepparttar 127863 Google search box and a few quotation marks just to narrow my search down to what I was actually searching for. Now that was a new search term. But only one ofrepparttar 127864 types you may run into.

Jump-start Your Link Building (without Getting Sandboxed)

Written by Andy Hagans

Link popularity has been written about ad nauseum, but most articles addressrepparttar subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking orrepparttar 127852 current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings.

Google’s increasingly sophisticated algorithm has largely caught on to PageRank brokers and has successfully filtered outrepparttar 127853 benefits of many bought links, as well as those of reciprocal links. The risk of obtaining these types of links is even greater for a new site, as detection of an “unnatural” link structure has recently gotten many sites “sandboxed” torepparttar 127854 bottom ofrepparttar 127855 SERPs. For this reason, a link popularity campaign must be conducted carefully and yield relevant, “natural” links.

The methods described in this article will give your Web site backlinks that fitrepparttar 127856 following criteria, which are important for keeping a site out ofrepparttar 127857 “sandbox”:

1) The link is on a Web page that is hosted on a unique IP address. 2) The link is on a Web page that itself has a unique, wholly independent set of backlinks. 3) The link is on a Web page that is at least loosely relevant to your Web site’s topic. 4) The link is created within a week.

Numbers 1-3 are important so that your Web site’s new backlinks are independent and natural, and do not trip a filter inrepparttar 127858 search engine algorithm; number 4 ensures that you can move on to more advanced link building tactics before your competition gets further ahead.

Directories Directories have always been cited as a basic starting point for a link popularity campaign. Listings inrepparttar 127859 Open Directory Project andrepparttar 127860 Yahoo! Directory ensure that a site will be spidered and indexed quickly and also provide a reputable backlink. Inrepparttar 127861 past few years however many general and niche directories have sprung up, most charging a yearly or one-time fee to be listed. Webmasters have questionedrepparttar 127862 ROI from being listed in these second-tier directories, as most provide little traffic and charge 10-50 USD per listing.

But listings in these directories provide important link popularity benefits for a Web site. A link from a directory fitsrepparttar 127863 four criteria we laid out above—each of these directories has a unique set of backlinks and is hosted on a unique IP,repparttar 127864 site’s URL will be placed on a topical page, and all ofrepparttar 127865 directories review and add new submissions within a week. With directory listings alone, a new Web site can gain a few dozen quality backlinks for under 1000 USD (not counting Yahoo!). Aaron Wall of SEO Book has provided a good list of directories at

Press Releases Press Releases provide an opportunity to announce your Web site, and just as importantly, provide a backlink to your Web site from a relevant page (it had better be relevant—after all, it’s an article about your Web site!). A press release should be well-written and submitted to multiple newswires. In less than a week, it will be published on its own Web page by each newswire and possibly byrepparttar 127866 newswires’ syndication partners as well. The writer should be sure to include a link inrepparttar 127867 body ofrepparttar 127868 press release in format. Again, these backlinks meetrepparttar 127869 four criteria we laid out above. Newswires usually charge a fee to publish a press release, although a few offer this service for free. You can viewrepparttar 127870 Open Directory Project’s category of press release services at

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