Novice Increases Web Traffic - Building a Substanial Business!Written by Barbara Mascio
My name is Barbara Mascio. I am founder of a business that actually challenges paradigm of elder care. With next to nothing in marketing dollars, I turned to Internet hoping I could get my message across to as many folks as possible, and it’s working! In fact, 68% of all our inquiries are a direct result of web visitors!I won’t try to impress you, web pro; I readily admit that I am a novice and a slow learner. However, I do subscribe to several web based ezines, like this one, and I read articles. I then put in to action what I’ve learned. Because of nature of my business, I cannot capitalize on reciprocating links, nor with Google ads. My company, Senior Approved Services, directs seniors and their family caregivers towards elder care services that are Certified Senior Approved. Allowing advertising on my sites would negate our purpose. My web sites, Quality Elder Care and Seniors Approve are simple. I won’t claim to be a web designer or a skilled graphic artist. These are actually created with little html knowledge on my part, thanks to easy to follow instructions by Ken Envoy of Site Build It I’m not certain of all places on Internet to verify traffic results, but I’ve actually impressed myself with results found at Alexa Aside from paying for site hosting and domain names, I have spent less than five hundred dollars in a twelve-month period to promote my site and build my business. - I chose a quality site host (thanks again Ken!)
- I wrote (and continue to refresh) content relevant to interest of market I want to attract
- My sites are simple and easy to navigate through
- I started a monthly on-line ezine and placed an interactive calendar of events on one of my sites. I allow seniors, caregivers and healthcare professionals to submit articles (free) and to use calendar to advertise their upcoming events.
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