It’s a fact…
Businesses right now are wasting thousands of dollars on ineffective advertising.
In fact, a large majority of business owners are satisfied when they place a banner ad and double their investment.
Are you in this category? Do you pull mediocre results from every banner ad you place? Want to start placing ads that pull 4, 10, even 20 times amount you invested? Of course you do!
Here’s how to create devastatingly powerful banner ads that get people clicking!
First, you need to walk a mile in your prospects shoes. What turns them on? What key words will stop them dead in their tracks?
Understanding who your ad is talking to is first step. Your second step is understanding dreams and desires of your products audience.
Ask yourself some questions:
Are they motivated by money?
Do they want to do something better?
What’s emotional reason your target prospect would be interested in your product?
For instance, a home business offer would go after prospects interested in money, right? But there are other underlying benefits that speak to your targeted audience too.
Maybe they want freedom from a time clock? Maybe they hate answering to a boss?
For instance, if you wanted to target a niche market of RV owners for your business opportunity, you might write a banner headline like “RVers! You Can Travel The Country, And Get Paid Very Well To Do It”!