Keywords

Go for keyphrases, not single keywords. Unless you want to spend next 3 months trying to break into first page for a single keyword, focus on keyphrases. Besides, most searchers search for two or more words. Single keywords just don’t provide targeted results searchers are looking for.

Focus on keyphrases that you can take over. Keyphrases like “Exit now” or “Exit Here” or even a keyword like “Exit” will be next to impossible for you to get a top 3 ranking, because of overwhelming popularity for porn site landing pages to put a link to Yahoo, Google, or Disney with anchor text of one of those keyphrases mentioned above. Go ahead, try it out – type one of them into Google and see what you get. Funny enough, Disney recently took lead over Yahoo for keyword “Exit.” Go Disney go!

Site Focus

Don't allow your site to focus on more than 1-2 different things. Create separate sites for each product or service, and if you’d like, a main site to describe your company, and have it link to all of your products. This will allow you to better target your pages, because a user looking for widgets isn’t going to stick around long on a page for a company that sells widgets and woozles, when they don’t see information about widgets (even if it’s blatantly obvious) Think about it this way: You’re always one click away from losing a customer on internet. Do everything you can to eliminate that one click.

Content: More is better

The more content you have, better. Wait, let me rephrase that – more RELEVANT content you have, better. Plain old content, or keyword-stuffed will only get you so far. Remember, you’ve got to keep your visitors in mind primarily, because it doesn’t matter how high your SE ranking is if your visitors don’t convert to customers.

How do I get new, relevant, free content?

Start posting articles on your site; you’re expert here, so utilize that information. But keep your articles from sounding like you’re only writing it to advertise your product (advertorials). If it sounds too much like an ad, your visitors won’t read it.

This is an extremely powerful marketing technique as it allows you to send repeated messages to people who have positively displayed their interest in whatever you're promoting.

Numerous studies have shown that majority of consumers will not buy, or signup to something, at first exposure. Prospects typically need to have somewhere between 5 and 12 exposures to product or service before they feel comfortable enough to commit. The ideal number of follow up contacts is often said to be 7, but this will vary depending upon individual consumer and product on offer.

Since recipient of your emails has given you permission to contact them, you won't be accused of "spamming". You may need to provide full contact details in your emails to be sure of this - it varies from country to country, but err on side of caution. An added bonus is that you will have their email address in your database - or "list" - so that you can keep them updated with any new offers you may have in future.

Many internet marketers already appreciate awesome power of automated follow up using an autoresponder loaded with well crafted sales messages. However, there is one enhancement that is often overlooked, even by relatively experienced marketers: The "Thank You" page. Used properly, this can boost your signup rate by as much as 20%, it can help promote your other programs, products and opportunities and it can even earn you some money.