Not All Links Are Created Equal

Written by Sunil Tanna

Every wise webmaster knowsrepparttar more links you have to your site,repparttar 125188 more traffic you'll get - so increasingrepparttar 125189 number of links to his site, really is a webmaster's number one promotional priority. However a lot of webmasters get so enmeshed in building uprepparttar 125190 number of links to their sites, that they forget all links are not created equal - some links are far more valuable than others.

It is absolutely essential to your success that you not only build uprepparttar 125191 number of links to your site, but also be fully aware of how to evaluaterepparttar 125192 worth of each link. This lets you can concentrate your efforts on gettingrepparttar 125193 most effective links to your site, and guarantees that you are getting a fair deal in any reciprocal linking arrangements.

Here's a list of factors you should consider when assessingrepparttar 125194 value of a particular link:

* Permanent. A permanent link to your site is far more valuable than one that is removed after a few days (or even hours, in repparttar 125195 case of some automated Free-For-All links pages).

* Placement. A link to your site fromrepparttar 125196 front page (or even one ofrepparttar 125197 internal pages) from a high traffic site, especially one ofrepparttar 125198 top few thousand web sites, is far more valuable than a zillion links from people's personal home pages.

* Relevance. Ideallyrepparttar 125199 link to you should be on a page (or better yet a whole site) devoted torepparttar 125200 same or a closely related topic to your own. For example, all things being equal, a link to your golfing store from a golf tips site is much more likely to produce results than from an auto, finance or games site.

* Descriptive. A link that explains your site and entices a person to click, will get far more traffic (and better quality, more interested visitors) than a non-descriptive link. Compare for example: "Joe's Golf Store" versus "Joe's Golf Store - Tour quality golf clubs at discount prices, complete guide to every golf course inrepparttar 125201 USA and Canada, and free pro golfing tips"

* Low Competition. A link that is buried among 500 others onrepparttar 125202 same page will not get many clicks. A listing on a page which also lists 10 or 20 direct competitors (example: other golf stores selling torepparttar 125203 same market), is less valuable than being "exclusive" in your particular category (example: beingrepparttar 125204 only golf store on a list of resources for golfers).

* Context. Links usually work better if place in some kind of related context like an article for example. Be prepared to help out people placing your links in a context that works by providing free articles, which explain your topic (notrepparttar 125205 same as blatant self-promotional!) or simply being prepared to answer questions.

Fair Measures Corporation: A case study in online "thinking outside the box"

Written by Philippa Gamse

Fair Measures Corporation is a nationally recognized management training company made up of attorneys and professional speakers. They consult with companies such as Oracle, Sun and Cisco around preventing employee lawsuits by treating employees with respect.

Their Web site, at contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Askrepparttar Lawyers" page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in "HR Magazine".

Last year (2000), we completely restructuredrepparttar 125187 site to add content forrepparttar 125188 many employees who come there looking for information. Previously, we'd been concentrating onrepparttar 125189 traditional markets for Fair Measures - human resource professionals and managers who hire them for workplace training programs. But we realized that in doing so, we were missing out on a very different audience for their expertise - and one that really only exists inrepparttar 125190 online context.

How did we know this? In two main ways:

1. by looking in our traffic analysis atrepparttar 125191 key search phrases that brought visitors torepparttar 125192 site; and

2. fromrepparttar 125193 content of questions submitted to "Askrepparttar 125194 Lawyers".

We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination. Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.

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