Small Business Q&A with Tim KnoxSince this is my first column of 2004, I thought we'd spend a few minutes talking about those well-intentioned, though seldom kept promises we call New Year's Resolutions.
In addition to "This year I will lose weight!" and "This year I will stop smoking!" and
ever popular "This year I will stop watching reality TV!" one of
more common resolutions made by many folks this time of year is "This year I will start my own business!"
I call it "The American Dream Resolution," and like most New Year's resolutions it is a proclamation of intent that is often made, but seldom carried out (at least in an effective manner).
Before you jump off
ledge into
entrepreneurial abyss in 2004, here's a little test to help you decide if this truly is a resolution you are qualified to make or if you should just stick to "This year I will lose weight..."
Give yourself 10 points for each "Yes" answer and a big ZERO for each "No."
1. Can you delegate without micromanaging? Running a business requires
performance of dozens of simultaneous tasks and it's foolish to try to handle them all yourself. You must surround yourself with partners and employees whom you can trust to perform these tasks as you would yourself. If you can't dish out responsibility without worrying over
result, add a zero to your score.
2. Are you self motivated and disciplined? If you do not have
wherewithal to bounce out of bed each day without your spouse drenching you with cold water, chances are you don't have
self motivation or discipline required to be an entrepreneur. Business demands that you take action based solely on your own volition. You have to motivate yourself to pick up
phone and make sales calls. You have to motivate yourself to get in
car and visit customers. You have to do a hundred things every day that will not get done unless you make yourself do them.
3. Are you afraid of a little hard work? Starting a business is easy, right? WRONG! If you think working for someone else is hard work, try starting your own business. You will be required to give every ounce of blood, sweat, and tears you can muster. You will have to work long hours and be on call 24/7, at least in
beginning. If
mere thought of hard work makes you tired, congratulations, here's your zero.
4. Are your personal relationships strong enough to withstand starting a business? The first question I ask anyone who tells me they want to start a business is: "What does your spouse think?" When you start a business you may have to spend more time away from
family than you like. The business may also put a strain on you financially. You will have enough obstacles in your way without having to worry if you have
support of your family and those closest to you
5. Can you sell? This is a triple zero question since every business requires customers and in
beginning it will be up to you to get those customers. This means selling yourself and selling your products. Even though customers are
lifeblood of every business, you'd be surprised at how many entrepreneurs HATE this aspect of doing business. Do you cringe at
thought of cold calling i.e., walking into a business and asking to speak to
owner? Can you pick up
phone, call a prospect, and ask for an appointment without breaking into a cold sweat? If you are not comfortable selling, you will have a very hard time in business. Zero, zero, zero.