NO WONDER it's so hard to make money on Net!

At a recent Internet Conference that my sons and I were teaching, I was reminded about one of most serious problems that we all face in Internet Marketing, and that is information overload.

What do I mean? Let's look at a typical day in life of an Internet Marketer.

9am... you sit down to your computer, with intent of writing a new website, because you just KNOW that this will be most profitable project you ever built. But before you get into that, you'd better check your emails.

You go through about fifty junk letters.... but look! Here's a message from some well known Internet Marketing Guru. I know he makes GOBS of money on Internet every day, and he can teach me SECRET of marketing on Internet.... and my gosh he's only going to charge me $49 for privilege of knowing that secret. I can't pass that up, so I better order it right now. After all price is going up tomorrow you know!

So I order that ebook, and start to read it, but then phone rings. It is just a telephone solicitor, but after I get her off call, I sit down to my computer again. Let's see, what was I going to do? Umm.... not sure but I need to run a virus scan to make sure my computer is clean... and while it's doing that I'm going to get another cup of coffee.

10am... OK no viruses on my computer. That's great to know... now I can sit down and get started on that website right.... but I better check my emails first....

Oh look... here's a system that Mr X used to rake in $40,000 last night while he was sleeping. Boy wouldn't I like to have that... let's go to his website..

Hmm.... seems like it's another program that says write an ebook on Internet Marketing and sell it to people who would like to learn about Internet Marketing..... no.. I don't want to do that.

Back to work... But you know I DID see something Frank said once about using public domain reports. I wonder if I could use that. So off I go to see if I can find that report. OK, now I have that, and I think I'll pass for now.

11am... I better get back to work here. Oops, here comes another e-mail. What? This one says system I'm trying to use to build my business is dead, and now I need to buy their software or I'll go broke on net? OK, I can't live without that software, I better get it right now.

12pm.... Lunch time, I'll get back to that website after lunch.

Sound familiar? Unfortunately it's all too familiar for ALL of us. There are so many different ways to generate income, traffic or whatever we want to do on Internet, that we're constantly bombarded by offers. Many of them are good, and many of them could make money for us IF we sat down and really applied ourselves to THAT program and ONLY that program for a few months. But problem is that we get sidetracked so easily, that most of us never really take time to focus on ONE project that we need to get working BEFORE we start on next.

Understanding your websites traffic statistics, logs, and gathered information is like asking someone to blindfold you while you are driving.

Those statistics aren't really hiding, but a majority of webmasters don't use them because it's just a bunch of overwhelming numbers, that really don't make sense to them. If you have a Cpanel based host, most of statistics you will ever need is at your fingertips.

I know first thing I go for once I get in my website statistics is referrers, and keywords. I want to know where my traffic is coming from and from what keywords.

There are some things you want to see in your statistics, and some things you don't.

1.) "Stickiness"- You want to see people staying on your page for more than a few seconds. If you have a ton of visitors and none of them stay on your site for more than a few seconds, you have a problem and it's time to address it. Figure out WHY they are leaving, make those changes and then reanalyze in a week.