There are thousands of web sites getting thousands of visits to their websites every week without making a sale!I can tell you
traffic is not
problem. Well maybe from some traffic providers out there. But, in most cases
web site itself is not able to convert web site visitors to customers.
A visitor most likely will not take
time to find out what you’re offering. Especially since he was not looking for your website and your site popped up (or under). You better give him a reason to not close your pop under!
Remember, you have only a few seconds to make people understand what you are offering before they close your web page.
Some tips for a successful advertisement:
- Start general, keep it short, and make your page fast loading. - Use a lot of "white space" on your page. - Make sure your company logo or name appears clearly in
ad. Sooner or later, your product or name will become known throughout
Internet. - Do not list features but benefits. - Have no more than 3-4 bullet points on your ad. - Have only one specific offer. - Does your ad look professional? If your page is poorly designed you will not succeed. - Tell people what to do. Put a “click here” button on your ad. Believe it or not it makes a difference! - Use a dark background. It contrasts most sites and grabs
attention of
visitor. - Don't send people directly to a sales page. Use proven marketing strategies like free offers, free reports etc, to generate a lead: Most people will not buy anything on their first exposure to it.