Fresh content is an important aspect of any successful website. But who has all of free time that it takes to change your web pages on a daily basis? Allow me to introduce you to "syndicated content." By including syndicated content on your site, it stays fresh with very little effort on your part. So how do you get it? How does it work? Slow down... All will be revealed in due time. Remember, patience is a virtue.
Syndicated content is dynamic material that constantly changes. Your first step is finding it -- preferably, for free, although some will charge you for privilege. In most cases all you do is fill out a short form, and are then given some HTML code to paste into your web page where you want content to appear. The content will automatically change depending on service you're using, every 24 hrs, weekly or bi-weekly.
Syndicated content comes in many different forms: News feeds, stock tickers, weather updates, tips and tricks, short articles, and even graphics like cartoons. Using syndicated content saves you time since you don't have to create or maintain it and it keeps your site fresh and interesting so visitors will want to come back to see what's new. Make sure you check for any restrictions on use before signing up to use any service.
There are disadvantages to using syndications such as:
- May slow down loading of your site due to fact that content is being pulled from syndicator's server.
- Since most free content involves a link back to syndicator's site you may lose visitors who are curious enough to click on it.
The advantages are:
- Fresh updated content with no work on your part
_ Saves you time creating new content
- Keeps visitors returning to see what's new
OK, so it sounds great, but where do you find it? Here are some links you may wish to investigate:
Live News feeds
http://www.isyndicate.com Syndicates over 850 sources to well over 210,000 websites. Most of their feeds come with a price tag, but some are free.
http://www.moreover.com This is my personal favorite, with over 300 categories to choose from. Pick a topic that matches theme of your site; you can even control link colors and size.