Marketing: No Trick to this Publicity Treat

No Trick to this Publicity Treat

Written by Will Dylan

As we enter repparttar

last quarter of repparttar 121258

year, you may find yourself in a scary position: 3 months left in repparttar 121259

year, but no money left in your advertising budget. You plan and plan at repparttar 121260

outset of

year, but invariably one of two things happens in repparttar 121262

first 3 quarters:

1)You overspend your budget 2)Sales don’t meet expectations, thus reducing repparttar 121263 amount that you can spend on marketing.

So what can you do now to keep your businesses name prominent in repparttar 121264 community with no budget? One idea that’s a sure fire hit with parents in your local area is to offer your services as a Halloween safety chaperone.

October 31st is an exciting day for kids. They get their hands on large amounts of candy and they get to run around after dark with their friends. For parents, however, Halloween is a time for some concern. They often worry about repparttar 121265 safety of their children on repparttar 121266 street at night. Many parents are unable to accompany their children on their trick or treat route, and could really use a helping hand in supervising repparttar 121267 little ones. That’s where your business comes in. Offer your services as a Halloween safety chaperone in your neighborhood. Explain to parents that on October 31st, you will be out in your car in repparttar 121268 local area to help keep an eye on repparttar 121269 trick or treaters. Identify your vehicle with a yellow flashing light on repparttar 121270 roof. Let children know that if they become lost or get separated from their friends, or have any safety concern at all, they can come to you for assistance.

But, What If I'm Not A Writer?

Written by Denise Ryder

"Ah...but you are...lil grasshoppa...you just need to to apply yourself!"

Ok, perhaps I was pushing repparttar limit just a bit. As I was writing this, I had a picture come to my mind of a movie I once saw, I don't remember repparttar 121257 name of it, but a young boy said "But...what if I can't" to his teacher and that was how repparttar 121258 teacher responded.

This does not negate repparttar 121259 fact that we are ALL capable of writing and if you hang with me for a few minutes I will show you 3 types of articles you can write, with very little effort at all...sound good??

First though, what is all repparttar 121260 fuss about writing articles anyway? I mean, every guru you see lists writing articles, if not in their top 3 marketing strategies for building success, it's at least in repparttar 121261 top 5. Let me tell you quickly why articles can be such an effective marketing tool for you.

Writing articles is a fantastic way of creating trust and building rapport with a target audience. Use this strategy consistently and provide good valid information it, eventually, will also peg you as an "expert." It's also a subtle way of getting your message out , well let's be honest here...it's free advertising. (I'll show you how that works in a sec).

Ok...so you know why articles are an effective marketing tool what about repparttar 121262 how?? Glad you asked (lil grasshoppa).

3 Types of Articles

Tips List

If you subscribe to a few newsletters you may notice (and if you haven't you will now...) that many of repparttar 121263 articles are made up of a tips list. This is repparttar 121264 most widely used form of all article types.

15 Things You Wish Your Wife Knew About Football, 12 Ways to Losing Weight Fast, 101 Off repparttar 121265 Wall Marketing Ideas...and so on.

The "Tips List" is repparttar 121266 easiest article to write, which of course is why they are so popular. Each tip consists of around 2-4 sentences, nothing too earth shattering, just good quality information. All you need is a basic knowledge of repparttar 121267 subject on which you wish to write. From there you write a sentence outlining repparttar 121268 tip and 2-4 sentences to explain each tip.

Once you write a tips list that is current and focuses on a new idea or new concept, well champ..."you're in there" because everyone will be interested in reading it.

Step-By-Step Tutorial

Another "bang on" form of article that is ALWAYS read. If "step-by-step" scares you a little (I may be wrong here, but I thought I heard you suck in your breath there...) then how about refering to it as repparttar 121269 "How To" article?

Cont'd on page 2 ==>