No Sales? Your Traffic Is Not The Problem!Written by John Iacovakis
There are thousands of web sites getting thousands of visits to their websites every week without making a sale!I can tell you traffic is not problem. Well maybe from some traffic providers out there. But, in most cases web site itself is not able to convert web site visitors to customers. A visitor most likely will not take time to find out what you’re offering. Especially since he was not looking for your website and your site popped up (or under). You better give him a reason to not close your pop under! Remember, you have only a few seconds to make people understand what you are offering before they close your web page. Some tips for a successful advertisement: - Start general, keep it short, and make your page fast loading. - Use a lot of "white space" on your page. - Make sure your company logo or name appears clearly in ad. Sooner or later, your product or name will become known throughout Internet. - Do not list features but benefits. - Have no more than 3-4 bullet points on your ad. - Have only one specific offer. - Does your ad look professional? If your page is poorly designed you will not succeed. - Tell people what to do. Put a “click here” button on your ad. Believe it or not it makes a difference! - Use a dark background. It contrasts most sites and grabs attention of visitor. - Don't send people directly to a sales page. Use proven marketing strategies like free offers, free reports etc, to generate a lead: Most people will not buy anything on their first exposure to it.
| | The Hands On ApproachWritten by Jay Conners
Hands On Approach by J.ConnersWhile living in technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out personal touch. In this article, I am going to discuss three different ways to reach out and touch your customers and get their attention in ways you could never do even with all of todays modern technology. Keep reading . . . 1. The Hand Written Card Never underestimate power of anything hand written! Wether you have just closed a loan, or have taken an application, send your customer a thank you card with a hand written note. In this day and age when everything is being faxed or e-mailed, hand written card sends a gracious and genuine message to your customer that you truly appreciate their business, and that you care about them as people too. A lot of times customers are left feeling like a statistic, hand written card will leave them with a feeling that they are not. (Hint) this also works well when their loan is approved, or when their appraisal comes in, you can send a congratulatory card! Still with me? Good . . . 2. The Hand written Envelope I don’t know about you, but every time I get some envelope in mail that is obviously computer generated, and trying to sell me something, I immediately file it in circular file without even opening it!
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