In spite of these catastrophic events, you could still have a fatal accident. You could still become terribly ill. It’s still possible that you could experience sudden death. Even though these are true possibilities, we don't focus on them. Our lives don't revolve around these thoughts, or we would cease to function.

You as a businessperson can do your duty by running your business to best of your ability and contributing to growth of our hurting economy. Doing so builds strength of character and helps you increase your ability to cope with difficult situations.

Though this article will provide you with several tips to help optimize your business during times of war, you can also come up with your own ideas.

1. Stay positive. A negative attitude results in negative actions. If we have no control over situation, then what's use of worrying about it? Distract yourself by coming up with new ideas to increase your business.

2. When conducting business, keep strong opinions and emotions about war to yourself. You may be offending one of your customers, suppliers, or employees because they may view situation differently. Talking about current events may be unavoidable. I suggest this topic be approached with caution. Control your emotions.

3. Create an emergency fund. During military action or bad news, sales tend to slow down for a short period of time. Your emergency fund will help you through these times. You can easily start building this fund by transferring a percentage of every sale you make into it.

The worst kind of businessperson is one who cynically tries to force customer to choose thing that he has to sell, whether it is best for customer or not. The old 'hard-sell'. Most of can agree- that is not a good way to do business.

To my mind, there is another, more common failing amongst businesspeople, and that is lack of desire to do what is best for customer. Believe me, customer doesn't always know what they NEED. They might know what they WANT, but it may not be best answer. It may even be answering wrong question. Please don't assume that customer is a lifetime expert in your field, has done a lot of research, or has engaged a firm of consultants to recommend what he is asking for. He probably saw it on TV, or got great advice from his buddy down at bowling alley.

Let's take an extreme, medical situation. The patient visits his physician, and says "I've got a shocking headache. Prescribe that new painkiller, Fantast-something for me." The physician says "Sure", and sends him of to drugstore for some Fantastifen. Yes, physician's given his patient what he WANTS, but it may not be what he NEEDS. Some discussion and some intelligent questioning might have discovered that real problem is a need for spectacles, or a malignant brain tumor! The physician only does best for his patient when he tries to discover real NEED, and advises (and explains) appropriate course of action. In fact, if he doesn't do that, he is being professionally negligent!