- by Valeriu S. Popescu. All rights reserved.

Excerpt from The Internet Marketing Profits Newsletter: http://www.internetmarketingprofitscenter.com/issue42

Niche markets and mini sites are taking lately by storm Internet marketing field. But despite of all kinds of free information you receive, there still plenty of tips couple of Netpreneurs "forget" to tell you about.

Now don't get me wrong, I would not go here into deeply analyses of niche marketing and mini sites strategies. The subject is too big to discuss it in one single article. Rather than this, I will try to outline couple of things which been overlooked and might influence in a good way your mini Net empire profits.

First time first, you have to understand WHY a niche market can be so profitable. Well, answer is simple: just because people need to find quick answers to their SPECIQUE problems. And fastest way today to reach information are search engines. That's why niche markets, mini sites and search engines cannot be considered separately.

A niche market offer right kind of information to a crowded mass of searchers. It's TOTALLY focused around one subject, and ONLY ONE. This way searchers are coming "right to point" and become highly targeted visitors to your web site. These overlooked niches represented huge business opportunities that could quickly change your life and put you on a path to Internet success.

So I'm not kidding when I'm saying that 90% from your mini site success reside in founding a very profitable niche market! A wrong niche market (or topic of your web site) can mean a wasting of time (and money) on trying to (pre) sell something no one wants, or is even looking for.

The equation is simple: good niche market + a nice mini site + top position on search engines = solid monthly profits!

But from where profits come? There are two ways: either you promote on mini sites your own products or services, either you build them up around an affiliate program or a joint venture association. A short look around Net life will tell us that we have a winner on second one -- by far this is most used method today.

Speaking on niche markets, let me confess a little bit. Couple of time ago, when I first started to build mini sites around profitable niches, I was hunted for three different markets. At that time, I first realize outstanding help offered by an extraordinary powerful online service.

Wordtracker was invaluable for my searches and definitively influence my final decision on creating my mini site. If you are not familiar with Wordtracker, take a little break and read my review, then come back:

http://www.internetmarketingprofitscenter.com/wordtracker

OK..., KEI values for what I've been looking for was:

- keyphrase #1: 6.486

- keyphrase #2: 306962.112

- keyphrase #3: 3480.255

If you read my Wordtracker article you know that a KEI over 400 is a Good gift! For two of my keyphrases I was way above, but couldn't decided which one to choose it. K1 wasn't attractive, not at all. K2 and K3 had very good potential at that time.

K3 it wasn't so close to my expertise. As a matter of fact, I didn't know too much about this subject. And since I decided to build a mini site around an affiliate program, my expectations on K3 affiliate potential wasn't fulfilled.

What I found was 5 affiliate programs with very, very poor information, statistics, etc. I wasn't able to identify primer tools which makes an affiliate program workable. Not to mention what kind of customer/ affiliate service they had! Uugghhh... what a waste of time. I dump idea of using K3 for my mini site.

What was left? K2 with his impressive KEI value. With a lot of luck I found 2 affiliate programs which best suit my affiliate needs and requirements. Even better, I was able to find right kind of information for this topic (niche market), so I simply "reserve a spot" on building future search engine highly targeted web pages full of helpful information!

OK, but what other people hide from you?

Long-time mini site and niche marketing planning!

When it comes to mini sites, most folks think at a web site with 1-4 pages. This is totally wrong. It can works for some niche markets for a period, but on a long run I'm certain will not. That's because of search engines and their continue improvements. And what would be a mini site without getting fr~ee tra.ffic from them?

Let me explain!

It's all about your web site structure and your ability to build search engine friendly web pages. And you have to understand that your niche market will not live forever. Through time, more and more people will come and build web sites around your niche market. Don't make mistake of considering yourself only smart guy on Internet.

Before you even think about creating a product, you need to research and make sure there is a market. You need to identify your market and find out exactly what they want for a product.

When it comes time to decide on a product to develop, you need to realize that niche your researching is something that people want and not need. People are more apt to purchase something they want over something they need.

Why?

People on web are impulsive shoppers, they make decisions based on emotions. When they see something they want, they buy it based on their impulse and desire to have it. Any purchase based on emotions is an impulse purchase and emotion is what sells!

Develop The Product Yourself

Today, two hottest and outrageously profitable products on web are, software and informational products, such as ebooks. If you want to build a solid reputation on web, then having your own product is best way to go. When most people develop their own product, they tend to favor an ebook over software.

Why?

A couple of reasons, one is, ebooks are a lot easier to develop, then software. Another reason why ebooks are so popular is, because they cost next to nothing to start up and maintain. The profit margin of an ebook is extremely high, compared to software, anywhere up to 95% is profit.

On other hand, with software your profit margin is not nearly as high as an ebook. Unless you know how to develop your own software, developing costs will be at a minimal. You probably don't know how to develop software, so chances of having to hire a software developer is high, and can be very costly too.

Moreover, it takes time to write and publish your own ebook. You need to write, go through lengthy editing process, and publish it. I am not trying to discourage you, it takes time and dedication to write your own ebook. When it's all said and done, end result is well worth it, because your are gaining name recognition.