Niche marketing online is a distinct segment of Internet marketing and is quickest way to get maximum exposure if you know how to leverage search engines to draw attention to your niche web site.

There's many things to learn to be successful and profit from niche marketing and your USP (Unique Selling Proposition) will dictate exactly how to plan your attack to successfully market to customers in your niche.

If you plan to use niche marketing to draw visitors to your web site, here's a few tactics that you can use to make money:

Niche Marketing Tactic #1, "Research" Fully utilize all of research mechanisms that you can find in order to make sure that you truly understand your niche and all of its nuances. This requires understanding what tools are best to use so you can understand what your target niche market does day to day, where they spend their time online, and what makes them tick from a personal and business perspective.

Niche Market Research offers free reports and articles to help you make most of your research time.

Niche Marketing Tactic #2, "Define your paying niche" Clearly define who will make up your niche market and make sure that people in that niche market are willing to pay for solution that you provide to their problems.

A niche is a clear subset of a larger category.

An example of what a niche market is not: "People who want to learn how to shoot better scores in golf."

In this example, there are far too many people within main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn't qualify as a niche, much less a category worth pursuing.

An example of a niche market: "Women who play golf who want to learn how to drive ball longer and straighter."

This would be a niche because it clearly defines and segments who you'll cater to and why they would need your service.

After clearly defining your niche market, you should make sure that they are willing to pay for your services. The easiest way to determine this in online world (other than using common sense) is to find web sites that may be close to, or even in your niche, and see if those web sites charge a fee for their services.

So, exactly how skeptical does a newbie need to be in order to really be sensible?

Being presented countless offers and products as an Internet marketing newbie, this question is really a matter of common sense. Still, many newcomers react rather than evaluate, and fall into trap of falling for "the hook" of offer being presented.

Rookie marketers get excited about most things that come across their desk...and for good reason. The Internet is most powerful non-human tool in history of marketing, and folks are making large sums of money using it. Newbies who are truly dead set on joining wave we call "Internet marketing" realize they have to purchase certain products and listen to certain people if they are going to learn what it takes to be successful. And, when a bullish newcomer makes his/her mind up to go for it, excitement can usually get better of them when reading web copy. They imagine themselves making x amount of money or driving x amount of traffic to their site or believing that "this is most amazing system...", just like they are being told to do by sales copy of web pages.

Before they can really assess what is being presented, another senior level marketer makes another sale and one more rookie has used by far his/her most valuable resources; time and money.

Rather than waste time and money, rookies should force themselves to be skeptical if they aren't inherently skeptical already. Skepticism is a good thing...it alleviates doubt and diminishes blame. Skepticism in these terms is merely taking a step back when evaluating anything and saying "Sounds good, but, am I letting emotion get in ay of my intellect? Did what I read, saw, or heard spark a specific feeling?".