Newsletters- A Win/Win Marketing Tool

Written by Arleen M. Kaptur

Writing an e-zine or newsletter can be a lot of fun. If you are a writer, then compiling articles and information is just part of your day’s work. If you are not a writer, there are numerous lists to subscribe to where you can get top-quality articles on a variety of subject matter.

Either way, newsletters are a great way to keep visitors to your site interested and giving them a reason to return and revisit. Keeping material current and new adds appeal and gives themrepparttar incentive to click back to your site and get even further information. Knowledgeable facts, offers, tips, or whatever your site is geared to, you can get people to enjoy visiting and keep returning to find out more about your product, or service through subscribing to your e-zine. How often should you publish a newsletter ? Waiting one month would be way too long and preparing one daily can become tiresome and a chore. It would probably take you away from other vital affairs and even your family and personal life may suffer. Remember - you’re working from home so you could enjoy and experience both worlds!

Striking a happy medium is a safe way to make sure that subscribers find enough inspiration and information with each issue so that they click back and revisit. New material on your site, as well, will let newcomers be delighted and give you their name and e-mail address in return. If you still have Christmas stories and articles inrepparttar 125056 middle of July, then you better be promoting a Christmas in July sale. If not, bring your site up to date and make it a great image for whatever you are marketing. Promote it even further with an e-zine and give your readers more value for their time and effort. If it is a personal site, then your family, friends, and neighbors deserve up torepparttar 125057 minute happenings and not what happened last year. They probably are fully aware of allrepparttar 125058 details and are now seeking fresh insight intorepparttar 125059 activities of everyone else involved.

False Dogma in Web Marketing

Written by Stephen Bucaro

Permission is granted forrepparttar following article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 125055 byline, copyright, andrepparttar 125056 resource box is included. ---------------------------------------------------------- False Dogma in Web Marketing

By Stephen Bucaro

The Web is awash with bad marketing advice written by people who have never made any money onrepparttar 125057 Web. This bad advice is repeated over and over again by pretend marketing experts. Are you following this dogma without thinking it through? Below are some misguided ideas you need to ignore.

1. Target your advertising - FALSE!

As an example, let’s say you are selling a business opportunity. Do you place your advertising inrepparttar 125058 same place where everybody else is selling business opportunities? Would you fish fromrepparttar 125059 same pier where two hundred other fishermen have lines inrepparttar 125060 water? Of course not!

Instead, let's say that you place your advertising in a newsletter about gardening. The readers ofrepparttar 125061 publication are exposed to many “targeted” ads about gardening products. Familiarity has trained them to ignore these ads. But your ad isrepparttar 125062 only one promoting a business opportunity.

Do you think a gardener might be interested in starting a business? Gardeners are people with a variety of interests. They will be receptive to your ad because inrepparttar 125063 gardening newsletter yours isrepparttar 125064 only ad promoting a business opportunity.

I’ll tell you a secret: Almost allrepparttar 125065 people reading publications related to business opportunities are selling a business opportunity. They read these publications to find out whatrepparttar 125066 competition is doing. They have absolutely no interest in buying a business opportunity.

Instead of targeting your advertising, place it whererepparttar 125067 audience is not bombarded with similar offers. Where your offer is something unique and interesting.

2. Use testimonials - FALSE!

When people have problems with a product or service they may complain. But if a product or service performs good, they never takerepparttar 125068 time to write a testimonial. Testimonials are only provided in return for money or other incentives. Do you believerepparttar 125069 testimonials you see on TV infomercials? I don’t think you’re that stupid.

Most testimonials are total fabrications. Who’s going to question them? If someone does question a testimonial,repparttar 125070 advertiser can say that they lost contact withrepparttar 125071 individual who gaverepparttar 125072 testimonial.

People know that testimonials are lies, and they view ads that use testimonials as dishonest and an insult to their intelligence.

Instead of using testimonials, provide complete information about your product or service. The more information you provide,repparttar 125073 less risk there is fromrepparttar 125074 customers prospective.

Of course, if your product or service is inferior, then don’t provide complete information about it - use testimonials.

3. Give an unconditional guarantee - FALSE!

There is a large group of people who make it a pursuit to scout out products sold with an unconditional guarantee. They use and enjoyrepparttar 125075 products with full intention of returning them for their money back. This is especially prevalent inrepparttar 125076 areas of software and information products, where they can make a copy and returnrepparttar 125077 original to get their money back.

If you want to support these freeloaders with your hard work, then offer an unconditional guarantee. Sure 90% of your customers are honest and won’t returnrepparttar 125078 product. Butrepparttar 125079 other 10% will not only demand their money back, they may also start selling copies of your product!

Instead of giving an unconditional guarantee, give a conditional guarantee. The purpose of a guarantee is to eliminate risk torepparttar 125080 purchaser of not receiving what they paid for. Carefully word your guarantee to protectrepparttar 125081 honest people, while preventingrepparttar 125082 freeloaders from stealing your work and destroying your business.

For example: “money back guaranteed ifrepparttar 125083 product does not perform as advertised.” Or “ifrepparttar 125084 CD is defective, return it within 90 days for a free replacement.”

4. People need to see your offer seven times before they buy - FALSE!

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